TWO MEN AND A TRUCK embraces Hulu to reach new customers and help franchisees strengthen the brand across local markets

TWO MEN AND A TRUCK franchisee on the phone

As the media landscape continues to evolve, consumer behavior follows close behind. With more consumers ditching traditional cable or satellite TV subscriptions and consuming content through their connected TV (CTV )— usually on one of the many over-the-top (OTT) services such as Hulu — brands are shifting even more ad dollars to these emerging channels. For context, the number of CTV users in the U.S. reached 203 million in 2020.

These trends are why TWO MEN AND A TRUCK® began using Hulu Ad Manager in 2020 to create impactful, local streaming TV campaigns. We’re able to leverage Hulu’s 39 million subscribers and their robust targeting options to put our brand in front of the right consumers.

“At the corporate level, we have initiatives to help local franchises understand options for spending their local marketing budget. Up until now, the spend has been focused on social media, search and display, and network and cable television,” said Bill Barrett, a franchise marketing specialist for the TWO MEN AND A TRUCK corporate team. “While we provide useful information to the franchises, it’s up to them to manage their local marketing spend. One of our challenges, specifically with TV buys, has been the inability to help them if they get stuck, since we lack insight into the campaigns they are individually managing. One of the appealing benefits about Hulu Ad Manager is the ease with which we can buy and manage Streaming TV ads on the franchisees’ behalf.”

The TWO MEN AND A TRUCK campaigns use a blend of demographics, life events, behaviors, interests, and ownership status. Using Hulu’s first-party data and targeting, we’re confident our ads will show to users who fit our ideal customer profile. Franchisees are starting to share similar confidence as more begin to add Hulu to their media mix.

In-depth targeting capabilities are not as readily available in cable and network TV campaigns. These extra layers allow for more control over our campaigns than ever before.

It’s imperative to the growth of our brand that we leverage emerging advertising and marketing technology that provides tangible benefits and value to our franchisees. We are thrilled to add Hulu advertising to our ever-growing list of marketing tools — as we’re confident it will be an integral part of our continued marketing success.

You can read more about how we use Hulu to propel our brand forward in this conversation with the Hulu team.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK provides ideal business opportunities for veterans

With Veteran’s Day being celebrated yesterday, we as a brand like to pause and honor the sacrifices made by the brave men and women veterans of this country.

All year long, we strive give back to veterans through programs like our Movers for Military campaign, and we also work hard to be a destination for veterans with employment after their time in the service has ended. Throughout the TWO MEN AND A TRUCK family, you can find numerous veterans working in a variety of roles, including  as franchisees of their own TWO MEN AND A TRUCK locations.

“Being a TWO MEN AND A TRUCK franchisee was an easy transition for me coming from the military,” said Michael Sham, a TWO MEN AND A TRUCK franchisee in Mississippi. “The job is similar in many ways. TWO MEN AND A TRUCK makes franchise ownership easy, and even gives veterans a military discount on the purchase of the location.”

Veterans are able to align well with the lifestyle at our franchise locations, and things like our company core values resonate with their military backgrounds.

“I think a lot of the same core values that are in the military align well with being a business owner, especially at TWO MEN AND A TRUCK in particular,” said Tim Lightner, a veteran multi-unit franchisee for the Racine, Janesville, New Berlin, Madison, Milwaukee, and Waukesha, Wisc. locations. “Values and techniques like discipline, hard work, putting the cause before yourself – those all fit well together, and there’s an overlap.”

The work we’ve put into our franchising model as a destination for veterans has been noticed on national level, as we’ve been recognized in publications like Military Times and Franchise Business Review as great opportunities for veterans.

It’s a testament to the people who have transitioned from life in the military to our brand finding success, and to the systems we’ve put in place to build a sustainable franchising model.

“I would tell not only veterans but anybody that if you really, firmly believe in customer service and are really willing to work hard, this is one of the best situations I’ve ever seen for starting a business,” said Bob Christensen, a multi-unit TWO MEN AND A TRUCK franchisee with locations in Iowa and Illinois.

For veterans out there who are looking for the next step and who have interest in becoming a business owner, we encourage you to reach out to our Franchise Development team and learn more about the opportunity, or visit our Franchise Development website, here.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

Wyoming franchisees use TWO MEN AND A TRUCK’s mini-market model to excel in smaller territory

TWO MEN AND A TRUCK Moving Truck

While there are certainly smaller-sized cities and regions throughout the country, one thing’s for sure … there is still a need for professional moving services!

This was the driving idea behind TWO MEN AND A TRUCK’s mini-market franchise model, which was designed to bring our world-class, professional moving services to areas with smaller populations. It gives potential franchises the opportunity to open their own TWO MEN AND A TRUCK franchise, but at an investment cost that is lower than our traditional franchise model.

“Mini-markets run very similar to our tradition markets, but on a smaller scale. We now have the technology and support mechanisms in place to help create a profitable business in a market that requires a smaller local support staff,” said Jon Nobis, CEO of TWO MEN AND A TRUCK. “The TWO MEN AND A TRUCK brand has grown significantly throughout the United States, giving customers a recognizable yet local name to do business with no matter where they move.”

Mini-market franchises started in 2017, and since then, we’ve added 10 to our franchise network. There are still many more open territories to fill!

Two of the first states to open mini-market franchises were Montana and Wyoming, and both have hit the ground running with their operations as they work to expand the TWO MEN AND A TRUCK brand in these states.

Watch the video below to learn about our mini-market franchises in Wyoming and its franchisees, Rob Graham and Justin Woods, to see how the experience has gone for them!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

14 years after emigrating from Ecuador, San Diego franchisee continues to find success as TWO MEN AND A TRUCK franchisee

There’s no set path to business ownership, and each path to becoming a business owner is unique to the individual living it and setting out on the path to be their own boss.

For TWO MEN AND A TRUCK® franchisee Pedro Gallegos, he brings another unique chapter to the company’s vast franchisee network. His career with the company started in 2008, where he worked as a finance intern at the TWO MEN AND A TRUCK Home Office location for a year. But his overall story started a year prior when he made a decision that would affect his entire world.

“My story is a little different. I am a first-generation Hispanic immigrant,” said Gallegos, who is the current franchisee for the TWO MEN AND A TRUCK San Diego franchise. “I emigrated here from Ecuador in 2007.”

As the world celebrates Hispanic Heritage Month, it’s important to acknowledge and celebrate people of Hispanic backgrounds, making a difference in communities across the country.. For Gallegos, though, this concept isn’t something he has been familiar with very long – but it’s something that comes with an immense amount of pride.

“I honestly didn’t know about Hispanic Heritage Month until a couple of years ago because I didn’t grow up with that,” Gallegos said. “However, I do feel proud of myself coming to United States 14 years ago with two bags and no family to now owning a business that employs 50 people.”

It’s been a long journey for Gallegos, but one filled with opportunity and the chance to make a difference in the lives of others.

He made the purchase of the San Diego franchise with his wife Alicia in the summer of 2012 after she encouraged the decision. It was a bold step for the couple, but one that was filled with a ton of support along the way.

“My wife Alicia had been working in the system her whole working career, as she is the daughter of one of the original ’stickmen‘, Brig Sorber,” Gallegos said. “So, our process was a little different than most. It was a little overwhelming at first because you’re getting fed so much information in a short amount of time, but that happens with any new business you start. Everyone at Home Office was so helpful at the time, and I continue to rely on them as much as I did nine years ago when we started.”

Coming from a background of finance and working in the consulting arm of a public account firm, the idea of independence and the flexibility of owning your own business appealed to Gallegos.

Paired with the idea of being able grow a business while being able to impact the lives of his employees and help move them along in their careers, he knew he was ready to jump at the chance of becoming a franchisee.

“Some of my favorite parts of the job are just being able to service a very distinctive need in the community,” Gallegos said. “Moving is not fun, so being able to assist customers with their moves provides a lot of satisfaction. I also enjoy creating and providing jobs and seeing my employees grow. Plus, the flexibility of being a franchisee allows me to spend time with my young daughter.”

Gallegos pointed to TWO MEN AND A TRUCK being a “tried and true business” when talking about why he would recommend the opportunity to others. Through recessions and pandemics, the business is still able to thrive, and the opportunities for growth continue to present themselves year after year.

The journey has been eventful, but worthwhile for Gallegos, and he’s proud of what he’s been able to achieve. He came here from Ecuador in 2007 unsure what to expect, and has worked his way to being a Hispanic business owner in his community – something he knows isn’t easy, but is obtainable.

“It means a lot. I feel proud that I’m an immigrant and have achieved my version of the American Dream now that I am a U.S. Citizen,” Gallegos said. “The “American Dream” is alive and well, despite what you might hear these days. America is a great place to move and live and raise a family once you compare it to many other places. I am a true testament that you can still come to the U.S. with nothing and make something out of yourself. It’s just a matter of putting in the hard work and effort into whatever you do.”

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

Learn all about TWO MEN AND A TRUCK mini-market opportunities with new virtual information sessions

In order to continue expanding our franchise network and growing the TWO MEN AND A TRUCK brand, we‘re offering new informational sessions on what the TWO MEN AND A TRUCK franchisee experience entails!

We’re thrilled to announce our virtual sessions will kick off in October – TWO MEN AND A TRUCK Franchising 101: All About Mini-Markets!

These sessions will help potential franchisees learn about our exciting mini-market model, which is a plan we developed in 2017 that allows franchisees to open TWO MEN AND A TRUCK franchises in smaller markets for an investment that is less than our traditional franchise model.

Franchisees who have opened mini-markets with our brand have found success quickly, and that’s why we are looking to continue expanding this option while targeting additional markets across the country with a need for high-quality, professional moving services.

During our Franchising 101, you’ll learn all about franchising with our brand, hear from members of our Home Office Executive and Franchise Development teams, as well as other important details about starting a mini-market franchise, including startup costs, available territories, details about the business, and knowledge from experienced franchisees.

Register here for one of three sessions held on October 26 and 27!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK franchisee success stories show the possibilities available with the brand

Since TWO MEN AND A TRUCK® Founder Mary Ellen Sheets decided to grow TWO MEN AND A TRUCK into a franchising brand, welcoming new franchisees in to expand the family, it’s been a priority to continue improving our franchising model with new and improved innovations.

Throughout the last 35 years, we’ve taken feedback- both good and bad- to determine new ways to support our franchisees while giving customers additional service options.. And, with recent moves like the acquisition of TWO MEN AND A TRUCK by ServiceMaster Brands, we’re improving the resources we have available to continue pushing our brand new to heights.

However, at the end of the day, the success of TWO MEN AND A TRUCK can only be achieved with an outstanding franchisee network, and we have just that. With individuals from all types of business backgrounds, we have hard-working people representing the brand daily who are just a eager to see their franchises grow.

Take a look at a few of our TWO MEN AND A TRUCK franchising success stories below!

Justin Tangeman – Multi-Unit Franchisee – Kansas, Missouri, Nebraska, New Mexico

Nick Roerig – Multi-Unit Franchisee – Georgia, Tennessee, Texas

Holly Stewart – Multi-Unit Franchisee – Georgia

Mike Reps – Multi-Unit Franchisee – Minnesota, North Dakota

Steve West – Multi-Unit Franchisee – Illinois, Maine, Missouri, South Dakota

To learn more about the franchising opportunities TWO MEN AND A TRUCK has to offer and to learn how you get started on your own franchising journey, visit our Franchise Development website.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK franchising requirements you should know

In order for the TWO MEN AND A TRUCK® brand to continue reaching new heights, a financially sound franchising model is required, allowing success for our franchisees and their teams to be obtainable and sustainable.

We’re proud of the  wide range of successful franchisees who have joined us throughout the years from a variety of backgrounds. Like any business, one of the most important details they dive into before franchising with us is if their investment will be worth it.

Financial planning is critical for any business journey, and franchising is no different. We encourage all potential franchisees to do their due diligence as they inquire about the franchising journey with us., We also do our best to offer helpful resources and answer questions they might have along the way. From the initial franchise startup costs to purchasing trucks and equipment, building your team, and finding an office – there can be quite a bit of research involved.

Our TWO MEN AND A TRUCK Home Office support teams are valuable resources during this process, and they’re here to help you every step of the way. Below, we’ve included a few of the most common financial planning questions we get from potential franchisees and hope it helps you understand what goes into becoming your own TWO MEN AND A TRUCK franchisee.

How much do I need to open a franchise?

The initial investment for our standard marketing start-up costs run between $179,000 and $585,000, depending on a number of variables that range from authority fees to store location and the amount of trucks you purchase. The capital required for our standard markets is $150,000 in liquid assets and $400,000 in net worth.

For our mini market franchise locations, start-up costs usually run between $100,000 and $192,000. Mini markets require $80,000 in liquid assets and $160,000 in net worth.

How many trucks do I need to open with?

The average TWO MEN AND A TRUCK franchise has more than 12 trucks running, so we require a new franchise to have two trucks in operation upon opening. Adding trucks increases capacity and will help grow your franchise location.

What is the best time of year to open a franchise?

There is no “right” or “wrong” answer to this question – the moving industry is a cyclical business, and a large amount of business happens during the summer months of the year. There are advantages and disadvantages to any season from an operational and financial perspective.

What is the best market type for me?

We offer a variety of franchise ownership options, and our market areas range in both size and demographics. The decision to either open in an existing market or start in your own market is generally based on the cost and personal preference of the buyer.

We also offer our mini-market plan, which allows for franchise ownership in areas with a smaller population. Learn more here.

How soon can I expect a return on my investment?

According to our franchising data, franchises that had been open for 12 months of operation saw an average gross sales of $682,402, while average annual expenses totaled $655,259. By year three of operations, a majority of our franchise were able to experience significant growth, with an average gross sales of $1,176,579 and an average annual expense total of $951,321.

By year five of operation, the average annual gross sales were $2.2 million with an average profit of 11 percent, showing just how quickly you can start to see a return on that investment.

To learn more about franchising with TWO MEN AND A TRUCK and to find out how you can start your own franchising story today, visit our franchise development website, here!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

Making your TWO MEN AND A TRUCK investment worth it

For anyone who is planning to make an investment into franchising, there’s one question which stands out above the rest: How soon will I see a return on my investment?

It’s no secret a big goal when it comes to business ownership is seeing a return on your investment as you work to build a sustainable operation that can help you and your employees continue to move forward. For a franchising model like TWO MEN AND A TRUCK®, this starts with building brand awareness, offering a variety of quality services, and proving you’re a brand customers can trust time and time again.

“We love the franchise model – you don’t have to reinvent the wheel,” said Bert Kolz, president of the Blackwolf Group, a multi-unit TWO MEN AND A TRUCK franchise group. “TWO MEN AND A TRUCK is a well-respected brand, it’s a high-quality brand, and we don’t have to reinvent things. We can basically use the road map that TWO MEN AND A TRUCK gives to us, and then expand that into our local markets and make them successful.”

TWO MEN AND A TRUCK has worked hard over the past 35 years to provide franchisees with all of the necessary resources to become successful franchise owners. Our bread and butter began with traditional home moving, and we have since built additional services around this – including long-distance moving, junk removal, storage, packing services, in-home delivery, in-home moving, and more.

We’re proud to boast a 96% customer referral rate, showing we’re a brand name people recognize as reliable. This goes a long way in maintaining our success, and given our recent acquisition by ServiceMaster, we’re working harder than ever to grow our brand even further.

“Franchising with TWO MEN AND A TRUCK gives you the ability to run a small business with the support of a very caring system,” said Josh Payne, a multi-unit franchisee with locations in Delaware, Maryland, Ohio, and Texas. “The revenue and profit potential in comparison to other franchising opportunities is incredible. When you add those things with the ability to truly help people and make a difference in the community, it is an opportunity everyone should look into.”

According to our franchising data, franchises that had been open for 12 months of operation saw an average gross sales of $682,402, while average annual expenses totaled $655,259. By year three of operations, a majority of our franchise were able to experience significant growth, with average gross sales of $1,176,579 and an average annual expense total of $951,321.

By year five of operation, the average annual gross sales were $2.2 million with an average profit of 11 percent, showing just how quickly you can start to see a return on that investment.

“I would definitely recommend franchising with TWO MEN AND A TRUCK,” said Jeremy McDuffie, a franchisee in Outer Banks, North Carolina. “The company’s reputation speaks for itself. It provides endless career opportunities and it provides the chance to give back and help in the community.”

If you’re interested in learning how you can become the next successful franchisee with our brand, visit our Franchise Development website to see available territories, learn about mini-market opportunities, and see what our company is all about!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK franchisee support and the processes created to streamline business growth

Without our franchises having and maintaining a sustained level of success, the TWO MEN AND A TRUCK brand would not exist as it does today.

The success of our franchise network – and the hard work of our franchisees – is absolutely paramount to the brand, which is why we do everything we can to create the strongest support network possible while offering helpful resources to encourage their growth. This starts with the dedicated support teams offered at our corporate Home Office location in Lansing, Mich., – the home of TWO MEN AND A TRUCK.

Here, we have dedicated support teams covering all areas of a business so franchisees always have a line of communication to help with any problems they might have. From accounting to marketing, sales, human resources, operations, training, IT, DOT and fleet safety, risk management, and more – we ensure franchisees are covered and equipped with all necessary resources to help their businesses grow and succeed.

Learn more about these dedicated Home Office support teams below!

Training and Support

We offer training and support for new franchisees and managers that join our system. In-person or virtual refresher courses as well as online courses are also available throughout the year.

Marketing

We are able to help our franchise teams execute tried and true marketing tactics that will work on both a local and national level, helping you to raise awareness for your brand.

Ongoing Support

From training events to webinars and informational material, our goal is to empower and educate our franchisees on all best practices so they can train their teams on the latest and greatest.

Employee Recruitment

No franchise location will be successful without the proper teams in place, and our recruiting team will help you implement the best strategies for successful hiring.

DOT and Risk Management

It’s crucial to know the importance of DOT and risk management as you get started at your TWO MEN AND A TRUCK franchise location.

Capacity and Growth

The moving industry continues to grow, and we do our best to provide our franchises with the best resources to continue growing within the industry.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Interested in franchising with us or learning more about our franchise opportunities? Visit our Franchise Development website for more details or subscribe to this blog.

New North Carolina franchisee used family as motivation to advance and grow his career

TWO MEN AND A TRUCK Franchisee Jeremy McDuffie

Career growth is a priority at TWO MEN AND A TRUCK– from our movers and drivers up through our managers, we are proud to create opportunities our franchises can offer their frontline teams to advance their careers.

Many TWO MEN AND A TRUCK franchisees began their journeys on the trucks as movers and drivers and for new franchisee Jeremy McDuffie, he is no different. McDuffie – along with co-franchisees Tim Kirian and Brian Churney – recently opened the TWO MEN AND A TRUCK Outer Banks, N.C. franchise. This is not only a milestone achievement for our brand as we open a new location, but also for McDuffie, who was able to have years of hard work solidified as he transitions to the franchisee role.

He’s had quite the ride to get to this place, and those closest to him served as his biggest motivation as he worked toward this achievement.

“I initially started as a mover and I was eager to learn the business,” McDuffie said. “Shortly after beginning my career, I was blessed to learn that I had a daughter on the way and would soon be a father. I used that as motivation to be the best employee I could possibly be, and this determination led to me coming a driver, and eventually landing in management positions.”

With so many different roles prior to becoming a franchisee, McDuffie was able to see the workings of a TWO MEN AND A TRUCK franchise from various positions, which he knows will help him out as a business owner.

There are still new challenges involved like there would be with any career change, and it’s something McDuffie is looking to take head on.

“The biggest challenge from this transition would be just handling the new responsibilities that are different from what I’m accustomed to in previous positions,” McDuffie said. “I’m working on developing the most effective schedule so I’m able to focus on each task, something I know is vital to being a franchisee.”

It’s not all hard, however, and he’s enjoyed some of the new responsibilities involved with this role..

“My favorite part about being a franchisee so far is just having the opportunity to show employees what can be accomplished when you combine hard work with our core values,” McDuffie said. “I am living proof that you can certainly move forward within TWO MEN AND A TRUCK.”

With being a new franchise and opening a brand new location, there is a never-ending list of tasks McDuffie and his co-franchisees will work on as they build their location and generate customer awareness in their area.

McDuffie is also really focused on the employee side of things as he works to get a team set in place at his location. He feels building relationships is one of his most important jobs as a franchisee.

“I believe everyone working together as a family is what keeps the business moving in a positive direction,” McDuffie said.

It’s the beginning of another franchising journey in the TWO MEN AND A TRUCK family, and another example of how much is possible with this company when hard work is put in. McDuffie is honored and ready for the new opportunity, and he would encourage anyone interested to go for it.

“I would definitely recommend franchising with TWO MEN AND A TRUCK,” McDuffie said. “The company’s reputation speaks for itself. It provides endless career opportunities and it provides the chance to give back and help in the community.”

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Interested in franchising with us or learning more about our franchise opportunities? Visit our Franchise Development website for more details or subscribe to this blog.