Tips for finding the perfect location for your business

Business LocationOpening a franchise can pose many logistical questions, but the biggest and perhaps most important is location. This may seem like a simple task to solve, however there are many aspects to consider before selecting a location to ensure it is, in fact, the perfect one. Having a poor location could mark the end for a business, but by doing the proper homework and carefully selecting a location, you can yield vast success.

Be close to your customers

Who is your customer? Where do they live? Where do they shop? We all know the saying “if you build it, they will come”, well this may be true but if you pick the wrong location you’ll need to work harder for peoples’ business. By researching your core customer and making these determinations, finding a location can be simple. Remember to research customers in your core demographics, not those who will never step foot into your business. To help with the process there are sophisticated location analysis tools available that include traffic pattern information, competitive analyses, demographic, and lifestyle data.

Find your competition

Once you know where your potential customers are, look for your competition and where they’re located. They’ve already devoted time and money into their marketing efforts to land the perfect customer. Why spend the money if they already have? Just be sure to evaluate the location yourself and make your own assessments of the area.

Research local labor market

TWO MEN AND A TRUCK franchiseeIt’s also important to take into consideration where your ideal employees live and what their commutes look like. According to WNYC, the average commute time for Americans is 25.4 minutes. If your location is further than the average, it may be hard to find and keep quality employees.  Also consider the importance of employee access to mass transit and if the location meets those needs.

Learn zoning regulations

Zoning regulations determine whether you can conduct your type of business in certain locations. You can find out how property is zoned by contacting your local planning agency.  Zoning regulations can be tricky and have caused many business deals to fall through. For example, recently one of our very own TWO MEN AND A TRUCK® locations was about to sign their contract but at the last minute realized the location wasn’t zoned for parking trucks. With only days before they wanted to open their doors, the team had to scramble and find a new location. By ensuring you only look at properties that are zoned for your particular business, you will avoid the headache of starting over and searching for a new location.

By following these simple guidelines, not only will you find a perfect business location but you will assured that your business will take off from the ground running. Remember, there are always business real estate companies who can assist you in your location search.

A day in the life of a TWO MEN AND A TRUCK® franchisee

TWO MEN AND A TRUCK® takes franchisee partnerships as seriously as it does its customer relationships. Since this partnership involves brand building and growing customer base and satisfaction, we believe it is critical to offer the tools and feedback to our franchisees so it results in nothing but success.

As part of the franchisee discovery process, we encourage potential franchisees to meet and talk with current franchisees to engage in open discussion as part of our system’s focus on transparency and the desire to secure the right partnerships for our rapidly growing system.

David&sonFranchisee David Malseed, who owns the TWO MEN AND A TRUCK® Dayton, Ohio location, shared his story with us recently and described why he decided TWO MEN AND A TRUCK® was the perfect fit for him and his family.

In 2008, after having their first child, David and his wife, Laurie, decided something needed to change, and they needed to move in a new direction to meet their family’s goals. He decided to become a TWO MEN AND A TRUCK® franchisee once he saw the system’s and franchisees’ success. He was drawn to the idea of being a part of a winning team.

“I get the best of both worlds. I get to be a small, local moving company and, by the same token, I get to be a part of a national vision.” – David Malseed

Being a franchisee takes a lot of dedication and hard work, but the Masleeds knew it would be worth it in the long run when they’d have more time together as a family. Owning a TWO MEN AND A TRUCK® franchise proves time and time again to provide people a unique opportunity to move themselves forward in their lives.

“If you are willing to show up every day and work hard, you’re going to be successful with TWO MEN AND A TRUCK®.” – David Malseed

David and Laurie understand the importance of giving back to their community, and they love that it is one of TWO MEN AND A TRUCK®’s core values. Throughout the year they help many different organizations including both providing storage for missionaries when they travel overseas and writing and delivering thank you cards to veterans.

Watch this inspiring video of how David and Laurie are Moving Forward with TWO MEN AND A TRUCK®.

To learn more about the TWO MEN AND A TRUCK® franchise system and franchising opportunities visit our website.

Right People, Right Time, Right Place: How TWO MEN AND A TRUCK® is Growing the Brand’s Footprint

FD_LinkedIn_FallTWO MEN AND A TRUCK®, North America’s largest franchised moving company, recently underwent a major expansion to D.C., Maryland and Virginia. This opportunity for the brand to leverage a new market was the result of years of strategic planning, and a major investment. Even with careful planning and the extension of resources, however, it was not enough to undertake the expansion. In growing a brand, especially a franchise brand, you are building relationships.  And for relationships to be healthy, you need the right people at the right time in the right place. These key ingredients made our new market launch highly successful.

Let’s start with the people.

“We were looking for franchisee business partners to help us connect the Eastern Seaboard by establishing locations in these areas and providing our trademark customer service and our operational excellence,” explained Kelly Rogers, franchise development director the TWO MEN AND A TRUCK® headquarters located in Lansing, Mich. “From the Capitol to the coast, we want to move people forward in life with franchisees who possess business acumen and a dedication to making things just right for customers. Our franchise development team sought out partners who aligned relative to investment, business, and life goals.”

KWOpeningFBAs a result of this effort, our system’s first entrants into the Greater D.C. market are a mix of existing franchisees strategically ready to expand and new franchisees who quickly developed a passion for the brand and were excited about blazing new trails on its behalf. All of the franchisees have solid business expertise, and their mix of personalities and skills complement us. They have also been integral in co-planning for promotional strategies and launch efforts. This is a win-win for for them as individual business partners and for the brand. Even with the right people like we have today, it needed to be the right time for the brand as well.

Over the last several years, TWO MEN AND A TRUCK® had undergone a major upgrade in its vision, tools, and alignment of  competencies to meet market challenges such as the 2008 downturn. A foray into a new market would have been possible but not necessarily optimal at that particular time. As we came close to completing this shift in perspective and goals, a new team was recruited to prep for new market launches in 2013. We have been enjoying the results of this perfect timing as significant agreements have been signed this summer and fall which put us in three new states and D.C. We also expanded our footprint in states where we already had a presence which included filling the last available marketing areas of Dallas with our trademark brand.

This brings us to the topic of right place.

When expanding a brand, there are myriad choices to make, and it is easy to become distracted by hot international expansion opportunities and rising national markets. However, if you are not putting these hot opportunities in context of what your brand needs, you may be making disconnected and potentially harmful decisions. We looked at a mix of hot markets, the manner in which we wanted to connect our footprint for strategic reasons, and where specifically we thought our brand could reach new customers and make a difference in peoples’ lives and communities. The fortuitous part is that the places aligned with where our partners wanted to go, and it was also the right time for the system to expand. Thus, good relationships for long-term growth for the brand were forged quickly this year.

At TWO MEN AND A TRUCK® it is our passion to move people forward, both at the customer and franchise location level. Every decision we made at Home Office in regard to our expansion in 2013 was guided by our Core Values: Integrity, Give Back to the Community, The Grandma Rule®, Care, Inclusion, and Be Your best and Have Fun. These values have created our foundation for further growth and advancement throughout our history, so it was imperative to find the right people, the right time, and the right locations to apply them. By staying true to your brand and the people it encompasses, growing it can occur in a much healthier manner than chasing hot trends.

To hear our CEO and an original Stick Man, Brig Sorber, talk about our visions for expansion, listen to this:

 

To learn more about the TWO MEN AND A TRUCK® franchise system, opportunities on the east coast, and now on the west coast,  visit us at www.twomenandatruckfranchising.com. These newly available markets went fast, so don’t wait to move yourself forward!