Franchising & core values: Finding the perfect fit

More and more people are considering franchising as a viable solution to starting a business, especially since the ground work has been laid to yield success. The major wrinkles have been ironed out and what remains is a blueprint of best practices, not to mention business support services are at a franchisee’s disposal. When looking for the right franchise it’s important to keep an open mind, but how do you make sure your motives align with the franchisor?

Before you begin searching for the ideal concept, reflect on what is important to you as a business professional. Be honest with yourself. What are your core values? Upon what type of values would you build your ideal business? This could be as simple as making a bulleted list or even writing a personal mission statement. Then, as you research brands, compare your values with theirs to determine if the relationship will work. Don’t budge on your values, even if the company sounds perfect in all other aspects. Eventually there will be a clash and issues will arise.

At TWO MEN AND A TRUCK® we took a lot of time and energy to ensure our core values and mission statement represent what we live by daily. For us it’s important that each franchisee, corporate employee, and move team believe in the core values of TWO MEN AND A TRUCK® as well as be accepting of our transparency as a company. Yes, we continuously strive to exceed our customers’ expectations in value and high standard of satisfaction, but it goes much deeper than that.

TWO MEN AND A TRUCK®’s Core Values

  • Integrity: To always conduct oneself with honesty and fairness
  • Give back to the community
  • THE GRANDMA RULE®: Treat everyone the way you would want your grandma to be treated
  • Care: To have compassion for family, customers, co-workers, and community
  • Be your best and have fun: To be the best professionally and personally while enjoying life and having fun
  • Inclusion: To welcome people from all backgrounds in the workplace and the community

At TWO MEN AND A TRUCK® we approach franchising the same way many approach a marriage. We want this to be a long-term, mutually beneficial relationship between two parties. We like to say our franchise development team is not in the business of selling franchises, but rather awarding franchises. During Discovery Day, our team evaluates a prospect’s core values to ensure they are in line with ours. Our goal is to partner with people who, year after year, are pleased with the decision they made to become a part of this system and are looking toward prosperous and highly rewarding future with the brand.

We realize there will be times a prospect is simply looking for a lucrative investment opportunity and to make a quick buck by buying into the system. Others may be driven by the desire to reinventing the wheel and overlay their own preferences. This particular type is considered too entrepreneurial for franchising. And that’s OK! Maybe we aren’t the best fit for them. There are and will be times where prospects come into the system and not only fit spectacularly within our value set, but they also help us gain new perspectives and improve processes.

Springfield team with their first donation of $1,000 to the Yellow Ribbon Fund

Springfield team with their first donation of $1,000 to the Yellow Ribbon Fund

One of the examples of a new franchise going above and beyond giving back to the community is the TWO MEN AND A TRUCK® Springfield, Va., location and their Do Good program. Even before they were awarded their franchise they created a robust plan to create the Do Good program where they donate 1 percent of all moves to one of six identified charities. Customers can then choose which of these local charities they would like to support with their donation.


Do you feel you’re the perfect fit for a TWO MEN AND A TRUCK® franchise? Visit our website to learn more!


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