East coast franchising success

In the last year, TWO MEN AND A TRUCK® has focused efforts on expanding its east coast presence and has recently opened locations in Virginia and Maryland. Locations which have launched in these two states experienced immediate growth. We recently spoke with three east coast TWO MEN AND A TRUCK® franchisees: Brooke Wilson of Bethesda, Md.; Nick Bocock with locations in both Richmond and Chesterfield Va.; and Martin Pollack of Springfield Va. Our goal was to learn about both the achievements and the challenges each has encountered and the strategies employed to continue to grow their locations.

Q: What accomplishments have you experienced since opening your franchise(s)?

Brooke Wilson

Brooke Wilson

Brooke: Within the first two months of operation, we are exceeding previously established sales goals. Additionally we have already adjusted 2014’s annual goals to reflect the market’s potential of achieving well above $1 million revenue in the first 12 months of operation.

Martin: The first thing which made me proud of my operation is, while acknowledging our short existence, we have already grown to the point where we have 30 employees who have the opportunity to make a decent, honest living. The other element we take a huge pride in is our Do Good program. Through the program, we commit to giving back to our community by donating one percent of our revenue to five local charities. Our first donation in January went to The Yellow Ribbon Fund.

Q: What hurdles have you ran into?

Brooke: Weather! With my prior experience in North Carolina and Georgia, snow was a rare occurrence. We’ve had to develop action plans for weather preparation in Maryland; we’ve awoken to 12 inches of snowfall overnight this past winter season! Plowing and shovels weren’t part of our original operational plan, but we quickly adjusted. Having a staff committed to the new franchise’s success, plus the value of their local knowledge of the area, has been instrumental in overcoming that hurdle.

Martin Pollack

Martin Pollack

Martin: I think the two biggest struggles we have had are real estate and employment. We are in three of the highest per capita income ZIP codes in the nation, leading to limited real estate where we can position our physical offices. As a result, we moved twice in the first three months of operation. Luckily we’ve landed a place to call home, an address which will offer us the space we’ll need in the future.

Nathan: We focus on running a great business first and foremost; everything else usually falls in line from there. We have learned having the right team members is a must. Without quality  people with a service orientation, you will only ever run a mediocre business.

 

What drew you to the TWO MEN AND A TRUCK® brand?

Nathan Bocock

Nathan Bocock

Nathan: I learned about TWO MEN AND A TRUCK® from a good friend, Roger Boyer, who owns a successful TWO MEN AND A TRUCK® office in Columbia, S.C. The brand stands out in a cluttered market of moving companies. The brand has become familiar in a “household name” way; add our special blend of service and it’s an iconic proposition in the making.

Brooke: I came to TWO MEN AND A TRUCK® fresh out of college. The job was supposed to be temporary while I searched for a job in my field of study. I quickly fell in love with the company and recognized many opportunities to positively contribute to the franchise system.

 

For more information on starting your own TWO MEN AND A TRUCK® franchise location and the performance information available to prospective owners, click here.

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