So, you’re interested in buying a franchise business. Are you confident you have the financial, operational, and general business administration experience and knowledge to be successful but are unsure how to best market and advertise for success? Do high-tech marketing tactics – PPC, SEO, social media, online directories and review sites, email marketing – make your head swim? Don’t fret; you are not alone. At TWO MEN AND A TRUCK® we have an entire team of marketing experts dedicated to ensuring the successful marketing and advertising of your new location, as well as marketing best practices to help grow your business for years to come.
Our Home Office marketing team will assist you in all aspects of the marketing funnel from building an effective marketing plan to tracking your lead sources and conversion rates to monitoring website traffic trends. We’ll share with you the best practices of our more experienced and successful franchisees in areas ranging from effective grassroots marketing to identifying the best keywords which drive online traffic and ultimately sales.
An important initial step in your marketing success is creating a well-balanced marketing plan which includes tactics for generating awareness, driving leads, and creating a strong, positive local brand image. Our team will assist you by helping you tailor a marketing plan to your location based on your local demographics, special features of your geographic area, level of existing brand awareness of TWO MEN AND A TRUCK® in your area, and those marketing opportunities unique to your city or region. One major advantage of franchising with TWO MEN AND A TRUCK® is you will have corporate marketing support at your disposal to help guide your decisions and strategy while still having the freedom to make final decisions independently within specified guidelines.
TWO MEN AND A TRUCK® Home Office marketing team works with a public relations agency to position your location effectively in order to leverage local news outlets, business organizations, and online forums. This is an important, and often overlooked, step in getting to know your local business community.
Grassroots marketing is of course crucial to the success of your business. Building solid relationships with local businesses and referral sources is a key component of successfully establishing your location within the community. We’ll share with you specific, proven best practices for inexpensive yet effective grassroots marketing. We’ll help you identify businesses to target, local business organizations to join, and potential referral sources to cultivate to quickly create a healthy network of local referrals for robust lead flow.
Awareness tactics are of utmost importance as well. We’ll help you select the best media, whether it’s TV, radio, direct mail, billboards, newspapers, or a combination of these tactics, to generate awareness based on your specific local market demographics and characteristics – and of course your budget!
Our experienced and knowledgeable lead generation team will educate and assist you in managing your online lead flow. We’ll assist in creating your local website, work with you to identify the best local search terms for your city or region, and ensure you are targeting the customers most likely to actually use your services. We’ll make sure you are getting great high-potential lead volume, as inexpensively and quickly as possible.
We even have charity and cause marketing programs created exclusively for TWO MEN AND A TRUCK®, such as Movers for Moms®, an annual event designed to collect items for women and their children living in shelters. TWO MEN AND A TRUCK® also has cause marketing programs designed to help homeless pets, assist military veterans, and ensure less-fortunate children and adults have plenty of food and warm clothing to wear during the winter months. All of these cause marketing programs help to create local and national awareness and build positive brand image for TWO MEN AND A TRUCK® – an important form of local marketing and advertising.
Additional Home Office services provided from the national advertising fund are graphic design services, crisis communication assistance in the event of a disaster or other emergency, PR help in the event of a news-worthy local story or event, and social media support for help in creating engaging and effective Facebook posts. Marketing training is ongoing as well: Home Office hosts marketing training at Home Office at least six times per year, Marketing Roadshows travel to various regions throughout the year to make training more accessible to all regions of the country, and team members perform franchise visits throughout the year. Additionally, online marketing support is available 24/7 via our intranet. The marketing team is also available five days a week, from 8 a.m. to 5 p.m. EST, to immediately assist via email or phone with any questions you may have.
Want to learn more about becoming a TWO MEN AND A TRUCK® franchise owner? Click here for more information.