Have you ever tried to motivate anyone? A spouse, a child, a family member, a friend, an acquaintance, a classmate, a co-worker … the list could go on and on. Lifting up the spirits and motivation of one person can, at times, be a challenging task to conquer. Multiply that by 100, 1,000, 10,000. It surely can’t be easy. So how do our CEOs of the world do that within their companies, and, more importantly, how do franchisors encourage and lead their entire franchise systems? How do they motivate their franchisees to feel as passionate and loyal to the brand as they do?
“I think when it comes down to motivating a franchise system, it’s no different than motivating a sports team or any other entity involving people. I recommend focusing on two key areas: ‘Why?’ and ‘Where?’” said TWO MEN AND A TRUCK®/International, Inc., President Randy Shacka. “Fulfillment in what we do comes from why we get up and do what we do every day. Let’s face it, moving is not glamorous. There are no paparazzi around snapping photos of us moving furniture day in and day out. But our fulfillment and why we get up each day comes from the satisfaction of moving a family into their new home, moving someone out of a troubling situation and into a better place in life, and the satisfaction of knowing your hard work and service resulted in the customer referring you to several friends and family. The ‘Why?’ is critical to motivation as it’s the heart and soul of your business and what people do each day to fulfill their purpose. Our ‘Why?’ is simple but powerful: To Move People Forward. It’s a motivating phrase in itself when you look at how our brand has been able to move customers forward, employees forward, and our communities forward.”
As Randy mentioned above, the passion and the loyalty to a brand and its ultimate purpose should be the driving reason to motivate a system, and ultimately you can reflect on how that has all been done.
“The flip side of the ‘Why?’ is where you are headed,” Randy said. “That’s where our vision comes in. Painting a picture of what life looks like in the future is critical to show where our purpose in the business is taking us. Would you rather be working at a company that has no goals, no vision, and no idea of what you are building? Or would you want to be challenged, stretched, and shown what life looks like in the future and the opportunities that will exist. We believe the ‘Why?’ (our Purpose) drives us to our (‘Where?’) vision and both are motivating factors to keep us going after more as a brand.”
As president of TWO MEN AND A TRUCK®, Randy takes both areas, the why and the where, and shares tangible TWO MEN AND A TRUCK® stories from across the country to help motivate others in the system. These include stories of employees living the core values and customers raving about the services they received.
“Reading one positive email a day can do wonders for your psyche,” said Randy. “Business is tough, moving is tough, but we have to share these stories confirming why we are doing what we are doing and how it’s making people feel …”
Take a look at even more TWO MEN AND A TRUCK®/International, Inc., efforts to keep its franchise system motivated and recognized for their outstanding work each year!
It’s the one time of year all franchisees come together to network, learn, and be awarded for their astonishing work the year prior. TWO MEN AND A TRUCK®’s annual meeting could be appropriately called a family reunion. The vibe and atmosphere truly is upbeat and exciting as franchisees reconnect and see all of the great friends they’ve made over the years. You see many hugs, many laughs, and many jokes. Most importantly, it’s a time when franchisees can connect face-to-face with their peers, and share what works, what doesn’t work, and what could be implemented in the future to improve overall business. A unique aspect is the TWO MEN AND A TRUCK® founding family, executives, and Home Office staff are all on hand to listen and implement franchisee feedback. What’s more motivating than learning new business processes, visiting friends you haven’t seen in a year, and being recognized for the blood, sweat, and tears (hoping for no blood, though!) you’ve put into your business?!
System Awards: Creating friendly competition
A key benefit of having a system of peers is you’re able to reach out on a regular basis and solicit feedback and tips on various business practices. When you have friends within the franchise system, a little competition is a good thing. Competition is the best motivator and can often yield fantastic results. The TWO MEN AND A TRUCK® Home Office awards franchises year-round, not just at its Annual Meeting awards night each spring. For example, franchise sales teams that do a stand-out job assisting customers, and who pull in top scores on their sales shops, receive the sales HOT 100 Award. The Home Office sales team also recognizes one franchise sales superstar a month to promote what great things they are doing in the franchise system and how they are truly moving customers forward. The Home Office operations team recognizes one franchise a month with what’s called the Impact Award. This award goes to franchises that are out there in their communities doing great things, making a difference in the lives of others. These are just a few examples of the franchise recognition that goes on behind the scenes.
Being part of a franchise system can oftentimes be stressful, especially when initially learning the myriad processes and business practices. The good thing is all new franchisees are required to attend a two-week training session at the Home Office in Lansing, Mich., where they will learn all aspects of the business. The goal of this training is to educate and encourage franchisees to start their new franchise off on the right foot. Franchisees who have attended this educational session make lifelong friends within the system and gain a great understanding of how TWO MEN AND A TRUCK® operates. In addition to the initial training session, there is a complete training platform called Stick Men University® where each position within a franchise can go to learn using online training courses anytime they’d like. This gives the entire system an opportunity to stay up-to-date on educational opportunities and TWO MEN AND A TRUCK® practices.
Being transparent with information is essential for franchisors to keep franchisees in touch with what’s transpiring within the system. TWO MEN AND A TRUCK® schedules regular webinars with the entire system in which various topics and timely information are discussed. This also gives franchisees an open platform to discuss their concerns and allows them to weigh in on hot topics. An intranet is also available and updated daily with headline articles and updates to keep franchisees in the know.
Multiple times a year, corporate office team members, executives, and even members of the founding family pay visits to franchises around the country, congratulating them on their success, sitting down to answer questions, or get to know what’s on their mind. Communication is key!
A combination of creating an outlined company vision, being transparent with system information, rewarding and recognizing those that go above and beyond, and providing consistent educational opportunities are just a few things that will not only keep franchisees motivated but will ultimately drive success for your franchise system.
Like what you hear about the TWO MEN AND ATRUCK® system? Be sure and check out twomenandatruckfranchising.com for franchise opportunities.