Franchising trendsetters

TrendsettersBusiness trends are continuously changing, and the same goes for the franchise industry. In order to remain successful, business owners need to be mindful of the current developments in their industry. If you own a restaurant you’ve noticed a contingent of consumers have gone from wanting fast food to now seeking healthy dining options. So, what are the primary driving forces behind these ever-changing trends?

If we look back on our economic trend over the past 50 years, we can see that baby boomers are the driving force behind many industry trends. These individuals account for a vast majority of the population, meaning this generation has been setting business trends their entire lives. Today they’re living longer, are more active, and are looking for products and services that align with their lifestyle.

Technology has also played a major role in the changing trends. It used to be if sales are down, businesses would pick up the phone and start cold calling people. In today’s world, consumers are turned off by this approach. They want to feel like they have a relationship with the product before purchasing. Today’s consumers turn to the Internet to research the product or service to see how friends and family weigh in based on their individual experiences. They want to make sure they can trust the brand before taking the plunge to consider and/or adopt.

So what are the “safe” industries in which to invest? narrows them down to three categories:

  • Recession-proof brands
  • Green, eco-friendly businesses
  • Fitness, health, and personal care services

In 2007, some people may have thought TWO MEN AND A TRUCK®, a moving company, did not meet the recession-proof brand standard. To be honest, there were moments were we had to step back and look in the mirror to see we needed to change some things in order to continue to thrive. And it worked. During the recession, not only did we grow, but we thrived and we are still looking for ways to keep this momentum moving forward. We changed processes and sought out professionals with the skills required to fill gaps in our knowledge base. Today, we have 58 straight months of growth and 42 consecutive months of record growth.

Why should the wonderful world of moving become your next business adventure? Well, people will always need to move. That will never change. In fact, the average American moves once every five years. Moving isn’t exactly trendy; rather it’s a necessity of life. At TWO MEN AND A TRUCK® we pride ourselves in being the leaders in the moving industry. We will never settle for anything less. Our CEO, Brig Sorber, says it best:

“We are the moving company that never made it because if we ever stop to think that we did, that’s when our competitors will prevail.”

Like what you hear about the TWO MEN AND A TRUCK® system? Be sure and check for franchise opportunities.

Franchising Forward: Meet TWO MEN AND A TRUCK® Franchisees Chad Dennis and Eric King

Chad & EricGrowing up a few short miles from the very first TWO MEN AND A TRUCK® franchise, best friends Chad Dennis and Eric King, franchise owners of four locations in Austin, Tex., always possessed a strong connection to the brand. The two are childhood best friends who started off on different career paths; however, they eventually found their way back to the moving company and formed a business partnership.

Eric knew he wanted to own a TWO MEN AND A TRUCK® franchise, so he began working on the trucks alongside fellow movers and drivers to learn more about the business. Chad started his career as a pilot, but soon felt restraints which he believed would hinder his professional growth. He didn’t want to work in an environment in which he would be limited in his career choices and growth opportunities, so starting his own business and becoming partners with his best friend seemed to be a natural fit and a worthwhile opportunity.

“That is my favorite part of the TWO MEN AND A TRUCK® brand; they encourage growth and constantly helping us find ways to expand and improve our business,” said Chad. “Today we currently have four TWO MEN AND A TRUCK® locations, and someday we’ll add a fifth.”

That someday may be right around the corner. Over the past year, Chad and Eric’s locations have earned nearly $3 million in revenue, resulting in a more than 20 percent increase in sales from the previous year. Furthermore, the Texas duo has watched their franchises grow more than 15 percent from 2013.

Chad attributes the growth success to the positive culture and clear cut goals he and Eric set for their staff.

“Ultimately the key factor to running a successful franchise always comes down to your team,” said Chad. “Achieving goals is culture driven, and the best way to do that is to provide your people with clear job responsibilities and realistic expectations, then reward them through an incentive program when they succeed.”

Both Chad and Eric have never deviated from TWO MEN AND A TRUCK®’s Core Values, making them ideal franchise owners. They equip their locations with top-notch employees who drive their day-to-day function, allowing Chad and Eric to focus on their growth opportunities.

“The best advice I can give to a future franchise owner is to be ready to delegate,” said Chad. “When you find someone who is better at doing your job than you are, you need to pass that responsibility off to them. The more you delegate the less bogged down you will become with the day-to-day operations of the business. That is key. Your goal should be to hire quality people, build mutual trust, foster strong communication, and lead them in the direction you want them to go. It’s critical to follow up with solid metrics which measure their success, then recognize, reward, repeat!”

Like what you hear about the TWO MEN AND A TRUCK® system? Be sure and check out for franchise opportunities.


Franchising Forward: Meet TWO MEN AND A TRUCK® Franchisee Justin Tangeman

Justin TangemanTulsa, Okla., Franchisee Justin Tangeman began his journey with TWO MEN AND A TRUCK® as a driver and after many years of hard work and dedication to the brand, is now a TWO MEN AND A TRUCK® franchisee. Justin still loves the fact that his day at work is always different and now as franchisee, he is routinely faced with business decisions and management duties that require quick thinking and full attention.

Justin always had the goal of owning a business in mind and realized he wanted to become more involved with TWO MEN AND A TRUCK® after he became a manager. While in this management role, Justin began to understand how great this organization is and what a special franchise system he was already part of. Once he recognized how closely his beliefs aligned with the TWO MEN AND A TRUCK® Core Values, he knew continuing to work here would be a great fit for him.

Justin found his calling early in his career, although he said there wasn’t one deciding factor, rather a collection of experiences as a driver and manager. These experiences showed him TWO MEN AND A TRUCK® would be a great company to be a part of.

Successful franchises seem to have key factors to their accomplishments. Justin attributes his key factor to surrounding himself with honest employees that want to make the business great. The success of a franchise starts with building the best team possible and keeping the team motivated and happy. With a 96% referral rate, this motivated team strives to exceed their customer’s expectations with every move and their everyone is  taking notice.

“Happy customers and employees are crucial to maintaining the reputation as the best moving company in town,” he said. “I am a believer that if you have both of those you will always be successful. Of course, we have many other goals we wish to achieve in the next five years, however none of them will be possible without happy customers and happy employees.”

With a 26.9 percent year-to-date revenue increase, providing exceptional customer service has proved to work out great for Justin and his franchise. “Never tell a customer no,” said Justin. “Make every reasonable effort to service as many customers as possible, otherwise your competitor will get the job.”

Justin’s story of hard work and moving up within the company is refreshing and something many franchises within the TWO MEN AND A TRUCK® system are starting to promote. TWO MEN AND A TRUCK® employees are faithful to the brand and live the Core Values day in, and day out.

Like what you hear about the TWO MEN AND A TRUCK® system? Be sure and check out for franchise opportunities.