New Year New You: Meet Kathleen White

Kathleen White is a successful franchisee in Virginia Beach. Her story is incredibly inspiring for those who are considering entering the franchise industry, especially when it comes down to leaving a career of familiarity. Kathleen’s life completely changed when she made the decision to quit her long-time job in Michigan to become a TWO MEN AND A TRUCK® franchisee in Virginia.

Q: What peaked your interest about opening a TWO MEN AND A TRUCK® franchise? When did your franchise officially open?

Kathleen: At my previous position with the State of Michigan, I worked with the TWO MEN AND A TRUCK® headquarters when they were looking to expand their corporate offices. The more I got to know them, the more I liked what they stood for – I was attracted to their high level of integrity, their commitment to the community, and we shared similar values. When I learned about the franchise opportunity, I felt like it was a great fit. We opened our Virginia Beach franchise on September 9, 2013.

Q: What was the deciding factor to open a
TWO MEN AND A TRUCK® franchise?
Kathleen and truck
Kathleen: I was ready for a career challenge and I saw this as an exciting new adventure! I did my homework and our research revealed Virginia Beach to be a very strong market. I was raised in the south and was looking forward to moving back to that part of the country someday. When I learned about the new territories opening up in Virginia, I jumped at the opportunity! 
: What was your previous career, prior to becoming a franchisee? How do you think your background will positively affect your role as a franchise and lead your franchise toward success?

Kathleen: I did economic development for the State of Michigan for 19 years prior to joining TWO MEN AND A TRUCK®. In my role as a business development manager, I worked with many different types of companies of all sizes. I learned a lot just from watching them grow and also from observing their missteps and how/if they recovered from those mistakes. I have a strong sales and administrative background. I recognized this was a chance for me to bring the proven, trusted system that TWO MEN AND A TRUCK® offers, to the moving industry in this region. I was very excited about bringing the brand to Virginia Beach!

Q: Describe your franchise’s success in its first year and a half. What major milestones have you achieved?

Kathleen: We are so proud of the work we have done in our first year! In this industry, some key highlights are worth noting. We surpassed our projected sales by more than twice what we predicted! We doubled our trucks from 3 to 6 and increased our staff to 20 people. We have the best moving crews in town and a very low turnover rate with our movers, even during our busy season. We are proud of our safety record and we have had no notable injuries or worker’s compKathleen claims. We have had no Department of Transportation (DOT) violations and passed our first DOT audit with flying colors!

: What was the hardest part for you when you completely reinvented your life and became a franchisee?

Kathleen: It was difficult to leave a very satisfying job with great pay, benefits, and retirement and head into the unknown, especially into an industry I had absolutely no experience in! I left my family, friends, church, and my life in Michigan to launch a new career with TWO MEN AND A TRUCK®. At my stage of life, most people are focusing on retirement and winding down their work career. I took a risk and invested my retirement into this franchise, but I’ve never looked back! I believed in the brand and my ability to successfully bring the brand to the Virginia Beach area, so I was willing to take a leap of faith. That’s how strongly I believed in this opportunity and my purpose within it!

Q: What advice do you have for someone who is thinking about leaving a career (one they are comfortable with and are used to for so many years!) to go franchising?

Kathleen: Well, it’s not for the faint of heart! But, there really is less risk than it might seem at first. The brand is known and trusted and the support system is already in place. There is assistance to help get you started and other franchisees are absolutely invaluable in their willingness to share their experiences and expertise. Franchisees are a tremendous resource; however, you should do your homework and be sure you have weighed all the various factors and life changes this may entail. If you are ready for something new, exciting, and very rewarding, I highly recommend you take the plunge!

Q: What are your plans or goals (for your franchise or franchising in general) for 2015? What about your five-year goals?

Kathleen: Obviously, our goal is to grow sales in our Virginia Beach location and continue to develop brand recognition. There is great potential in this market and our intention is to continue grabbing market share. Our five-year goal is to purchase another franchise either in this area or in another East Coast state.


The TWO MEN AND A TRUCK® franchise system is the largest, fastest-growing moving franchise in the country. Did Kathleen’s story intrigue you? Be sure and check out for additional information on how franchise opportunities can advance your career.

3 thoughts on “New Year New You: Meet Kathleen White

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s