Culture; the essence of business growth and the backbone to TWO MEN AND A TRUCK®’s success

So, you’re looking to start a new business venture. You’re ready to hit the pavement and begin the search for your next business opportunity with a company that is the best fit for you. But, where do you start? What’s the most important thing to look for in a new company?

There is no simple answer to what you should look for when searching for a new business to become a part of. The brand you are buying into, the marketing area you will be working in, and your business plan are all extremely important facets to keep in mind when considering a career change. However, one aspect remains constant as a qualifier to effectively determine if the new business you plan to become part of will be the best for you: culture.

Culture is an essential part of any business. It is the backbone that drives a company’s success. Think about it, you love the product you provide, you love the branding, you love your marketing area, you love working with your customers, but, you hate going into the office each day due to a negative work environment. If you schlep into the building and are continuously counting down the hours until you are able to go home and enjoy a few hours of freedom before you must wake up and do it all again, then you will be miserable. If you are not happy, your business will crumble.

Jeff Knowles, a TWO MEN AND A TRUCK® franchisee — with locations in Ocala, Pasco, Spring Hill, and Tampa, Fla. — believes culture is important to align a business for growth and effective results.

“Company culture is one of the main factors that can steer a business in one direction or another,” he said. “Keeping employees happy and taking care of customers will always produce positive results.”

Complete success, and ultimately, the growth of your business, lies in your people. Your team is valuable in putting your action plans into place and will propel the company into the right direction, creating room for future growth opportunities. The happier and more comfortable your team is with their work environment, the more they will believe in the brand, and become motivated to see it thrive. A good culture keeps a company moving, but a positive culture keeps a company moving forward.

TMATSPRING2013247-2627600322-OWhen researching companies you’re interested in franchising with, be sure to look at the core of the business, noting the culture. Look at retention rates. As a franchisor, we have done an exceptional job building a positive culture and keeping our franchisees happy. Do staff genuinely seem happy and engaged with the company and in the overall growth path for the brand? If the company does not appear to have longevity in its employees, it could be an indicator that the business’s culture is subpar.

Culture is a vital necessity to any business. At TWO MEN AND A TRUCK®, we believe in creating a positive culture for all of our employees, from our frontline staff, and franchise managers, all the way up to our franchise owners. One of our company’s core values is Be Your Best and Have Fun. We want our employees to want to come to work each day. We want them to love their jobs so much, they will put forth their best effort each and every day for the betterment of the brand. Our business is centered on creating a positive culture and experience for both our employees and customers.

“Fun, caring, and success are three words that come to mind when I think of TWO MEN AND A TRUCK®‘s culture,” said Knowles. “Fun: We enjoy going to work every day. Caring: We truly are the “Movers Who Care®” by giving back to our community. Success: It’s exciting watching our business grow through the years and watching our employees grow with us.”

Keep the business’s culture at the forefront of your mind as you search for your next venture. A positive culture will not only make a company successful, but will contribute to its longevity in the community.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. To learn about franchising opportunities, visit

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