What to look for in a brand

Business trends are continuously changing, and the same goes for the franchise industry. In order to remain successful, business owners need to be mindful of the current developments in their industry. If you own a restaurant you’ve noticed a contingent of consumers have gone from wanting fast food to now seeking healthy dining options. So, what are the primary driving forces behind these ever-changing trends?

If we look back on our economic trend over the past 50 years, we can see that baby boomers are the driving force behind many industry trends. These individuals account for a vast majority of the population, meaning this generation has been setting business trends their entire lives. Today they’re living longer, are more active, and are looking for products and services that align with their lifestyle.

moversTechnology has also played a major role in the changing trends. In the past, if sales were down, businesses would pick up the phone and start cold calling people. In today’s world, consumers are turned off by this approach. They want to feel like they have a relationship with the product before purchasing. Today’s consumers turn to the Internet to research the product or service to see how friends and family weigh in based on their individual experiences. They want to make sure they can trust the brand before taking the plunge to consider and/or adopt.

So what are the “safe” industries in which to invest? Franchising.com narrows them down to three categories:

  • Recession-proof brands
  • Green, eco-friendly businesses
  • Fitness, health, and personal care services

In 2007, many people may have thought TWO MEN AND A TRUCK®, a moving company, did not meet the recession-proof brand standard. To be honest, there were moments were we had to step back and look in the mirror to see we needed to change some things in order to continue to thrive. And it worked. During the recession, not only did we grow, but we thrived and we are still looking for ways to keep this momentum moving forward. We changed processes and sought out professionals with the skills required to fill gaps in our knowledge base. Today, we have experienced 69 straight months of growth and 53 consecutive months of record growth.

Why should the wonderful world of moving become your next business adventure? Well, people will always need to move. That will never change. In fact, the average American moves once every five years. Moving isn’t exactly trendy; rather it’s a necessity of life. At TWO MEN AND A TRUCK® we pride ourselves in being the leaders in the moving industry. We will never settle for anything less. Our CEO, Brig Sorber, says it best:

“We are the moving company that never made it because if we ever stop to think that we did, that’s when our competitors will prevail.”

Visit twomenandatruckfranchising.com to learn more about franchising opportunities. TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us move your career forward. Consider investing in us and becoming a franchisee today!

Franchising opportunities available for veterans!

It’s an exciting time here at TWO MEN AND A TRUCK®. We’ve seen consistent growth dating back to December 2009 — which translates to 67 straight months of growth and 51 consecutive months of record growth. Our system is well on its way to awarding 30 new locations by the end of the year, and we’re creeping closer and closer to our 2015 goals, while keeping our 96% customer referral rate.

So what’s next for team TWO MEN AND A TRUCK®? Veterans!

It has always been a mission of ours to add hardworking, dedicated, and moral individuals to our franchise teams, whether they are movers, managers, or franchisees. However, a larger focus recently has been to showcase TWO MEN AND A TRUCK® franchising opportunities for our country’s veterans.

JeffW2“We are proud of our veterans and want to give back to these proven leaders by offering them this unique opportunity,” said TWO MEN AND A TRUCK® CFO Jeff Wesley. “Veterans in our system are some of our largest, most successful multi-unit owners. As we look at our growth plans, we are looking for proven partners and want vets to continue to be a significant part of our future.”

Recently, Wesley, along with Multi-Unit Franchisees Joey Hale and David Richardson participated as guest speakers in a program called Vet to CEO. This program is a seven-week, cohort-based program in which qualified veterans and active duty military are exploring franchise ownership as a career path. Wesley, Hale (who is also a veteran), and Richardson presented on the financial aspects of owning a business.

“Being part of the military and the experience they have gained in establishing and running systematically is perfect for franchising,” said Wesley.

Boise, Idaho Franchisee Terry Bruns, who served in the United States Air Force for four years, looked at hundreds of franchising opportunities prior to finding a fit with TWO MEN AND A TRUCK®. He said the more companies he looked into, the less interested he was.

Terry Bruns“It was to the point I thought I was suffering from what in real estate we called the ‘paralysis of analysis.’ You are so afraid, you find something wrong with everything and it is your way of not doing anything. It turns out that was not the case, I was just really picky in what I wanted. From the moment I discovered TWO MEN AND A TRUCK®, I became more and more interested the more I looked. From the time I made my initial contact, through signing the papers, it was much faster than I expected because I grew to like the system so much. The core values and high standards were a very big part and as I did my due diligence and talked to numerous franchisees, I just knew it was a system I wanted to be part of.”

With just over three years since Bruns opened his TWO MEN AND A TRUCK® doors in Boise, he’s seen tremendous success, and is currently at 25% growth year-over-year. He credits his military experience and the alignment of his and the company’s values for his success and ease of transition with the opportunity.

“I could see that to do well, it took a combination of logistics and sales. My time in the Air Force really helped me build a skillset in logistics and that continued with a lot of work I did after the Air Force,” he said. “I also worked in sales previously, including selling homes I bought and rehabbed. I really liked the skillsets it would require of me and thought it would be a great fit. The biggest reason though is the system and core values. I wanted to be part of a system that was striving for greatness and I really felt that with TWO MEN AND A TRUCK®.”

TWO MEN AND A TRUCK® is proud to be part of the VetFran network! If you are interested in learning more about franchising with TWO MEN AND A TRUCK®, visit twomenandatruckfranchising.com.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Come on, join us!