The importance of aligning personal values when franchising

Written by Jessy Howe

TWO MEN AND A TRUCK - align your core values when franchising

Deciding to franchise is a big decision. Deciding who to franchise with is an even bigger decision. The number of people considering franchising as a viable solution to starting a business continues to increase. The foundation is built, the brand is established, you’re provided valuable start-up support, and business planning sessions. Now, it’s time to find out if your values align with the franchisors.

Take a moment to reflect on what is important to you in your personal life and in business. You may already have a strong established set of values you live by. Create a mission statement around these or simply write them out in a list. Challenge yourself by asking what values you would build your ideal business upon.

As you begin to researching franchising opportunities, keep this list in mind and use it to compare your values to theirs. Finding a franchisor that shares your values not only indicates the culture will be one that allows you to thrive, but assures you will be supported throughout the entire company.

At TWO MEN AND A TRUCK® we worked hard to capture the vision and focus of the company in our mission statement as it is the framework of who we are. As for our core values, they are so much more than words on paper. They are part of what each franchisee and team member embodies and believes in.

TWO MEN AND A TRUCK® mission statement:

To continuously strive to exceed our customers’ expectations in value and high standard of satisfaction.

TWO MEN AND A TRUCK® core values:

Integrity: To always conduct oneself with honesty and fairness.

Give back to the community: To serve those in need and make our local community a better place.

THE GRANDMA RULE®: To treat everyone the way you would want your Grandma treated.

Care: To have compassion for family, customers, co-workers and community.

Inclusion: To welcome people from all backgrounds in the workplace and the community.

Be your best and have fun: To be your best professionally and personally while enjoying life and having fun.

At TWO MEN AND A TRUCK® we want our partnership with franchisees to be mutually beneficial and long-term. Our goal is to partner with individuals who will be pleased with their decision in becoming a part of this system, year after year, and looking toward the prosperous and rewarding future.

If you feel like you’re the perfect fit and are interested in franchising with us, visit to learn more about available opportunities. TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us move your career forward. Consider investing in us and becoming a franchisee today!

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s