Written by Katie Peterson
Father-son duo Bob Christensen and Cory Christensen master the challenges of running a family business, and the occasional tennis match. Just in time for Father’s Day, the Christensen’s offer up advice and share their experiences of going into business with family and the joys and challenges that go along with it.
Bob and Cory are multi-unit franchisees based out of Illinois with three franchises in Rockford, Peoria, and the Quad Cities. The pair got involved with the TWO MEN AND A TRUCK® family after Bob began researching business opportunities and realized if he wanted to achieve the most success he could, he would need the help of a partner. Bob enlisted the help of his son Cory and the two quickly realized they were a dynamic team.
According to Cory, he’s had an interest in the moving industry for a while. “I actually told my parents that after college I wanted to get into the box industry,” said Cory “My theory was everything comes in a box, even boxes come in boxes, so you can’t go wrong.”
When choosing Cory as a partner, Bob knew the importance of picking someone who complimented his strengths and weaknesses.
“You must find that family member that can offset your weaknesses so together you are stronger,” said Bob. “If two business partners, whether family or not, both have the same skills, one is useless.”
The Christensens make family business partnerships look easy, but more importantly, they excel as a family. Bob and Cory have found prioritizing family over their business has given them continued success. Bob believes it is crucial to not completely consume yourself with the business, because if you do, all other external functions take a backseat.
“My favorite part about being a dad is seeing the growth of my children both personally and professionally, especially as it relates to them being good fathers,” said Bob.
Cory says he has learned a lot from his dad in the business context, but even more from him as a father, “I admire Dad’s optimism and entrepreneurial spirit in business, but he has always been a good family man.” The pair are coaches of the Rockford 5-6-year-old “coaches pitch” baseball team, which Cory’s two oldest boys play in. This year the team is currently 3-0, although they aren’t technically supposed to keep score. Both Bob and Cory love to play sports, especially tennis and other racquet sports, and spend time playing together whenever they can.
Bob and Cory say they have learned a lot from being involved with TWO MEN AND A TRUCK® as a family.
“One of my favorite parts about being involved in a family business is starting a legacy of owning many franchises and seeing your children and possibly grandchildren enter the family business,” said Bob.
As for advice to others considering going into business, Bob points to TWO MEN AND A TRUCK®’s core value, “be your best and have fun.”
“Whatever you do, be the best you can be,” said Bob. “But you have to have a sense of humor and enjoy what you are doing, or you end up not paying attention to your ultimate success.”
Together, Bob and Cory have created a family tradition of upholding the values and practices of TWO MEN AND A TRUCK® and have achieved success as a family unit and family business as a result, with an increase in sales from $5,923,490 in 2014 to $8,946,424 in 2015 and a total of 49,918 moves since their first franchise opened in 2008.
Thank you, Christensen’s, for all you do for TWO MEN AND A TRUCK® and happy Father’s Day!
TWO MEN AND A TRUCK® is the first and largest franchised moving company. Let us move your career forward. Consider investing in us and becoming a franchisee today! Visit franchise.twomenandatruck.com to learn more.