Written by Erik Sargent
East Lansing, MI – Smiling faces, eager employees, and an abundance of stickmen logos filled the halls of the Kellogg Center as the TWO MEN AND A TRUCK® Frontline Annual Meeting took place this week in East Lansing, Mich.
Employees from TWO MEN AND A TRUCK® franchises all over the country – international locations included – made their way to the Mid-Michigan area for a three day conference focused on continued success, improving on company strategies, and recognizing those who have stood out above the rest in their professions.
With company executives on hand and close to 200 eager team members in attendance, it was a worthwhile experience for all. The ability of all present to see the happenings of TWO MEN AND A TRUCK® as a company, and get a glimpse into the future was priceless.
“The first thing I want to say is thank you,” said TWO MEN AND A TRUCK® CEO Jeff Wesley. “What you have done is create momentum through all of our success. We don’t get to see your faces every day, so we are excited about you being here and are so thankful for what you do.”
The attendees arrived in Lansing Tuesday afternoon, and after checking into the Kellogg Center, were given a chance to visit the Home Office. The guests were given tours of the building and had the opportunity to meet Home Office employees they spend so much time communicating with from their local office. Attendees also had a chance to visit the Lansing, Mich., franchise, as well as the newly expanded Customer Relationship Center.
Wednesday officially kicked off the conference and began with a speech from Wesley, followed by various breakout sessions, workshops, and roundtable discussions.
More than 15 sessions being presented were focused on discussing tactics that have brought success to the company, while also looking forward at what can be done to continue the 82 months of consecutive growth and keep everything moving in the right direction. The visitors took away a wealth of knowledge, and plenty of ideas to apply in their respective locations.
“I’m going to take away the improvements we need to do with our marketing strategy and our sales strategy,” said Dan Arlow of the Barrie, Ontario franchise. “It was eye opening. I thought we were in a good place, but there’s still a lot of room for improvement.”
Other TWO MEN AND A TRUCK® employees including Jake Petzold from the Flint, Mich., franchise relayed the same message Arlow did.
“I liked it, I was able to learn a lot,” Petzold said. “Especially about marketing. I’m excited to bring back a lot of new ideas that we picked up here.”
The guests came back together after several exciting sessions for a motivational speech from President Randy Shacka, where he focused on delivering a positive message and encouraging each person to continue their growth on a personal and professional level.
“1 in 3 of our franchisees and 75% of our managers began in frontline positions,” said Shacka. “You owe it to yourself to be your best, but it’s not always easy to do. Hard work is a mindset.”
The day ended with a company tailgate, where games, food and drinks, and other activities such as a furniture stretch wrapping competition for our most competitive frontline members provided great fun for all. While some networked during cornhole tournaments, others grabbed dessert at the ice cream bar and spoke with TWO MEN AND A TRUCK® vendors.
Thursday continued with an additional 10 learning sessions during the morning period offering several insights and techniques to improve locally. After lunch, a period of company recognition took place for some of the top employees to be acknowledged for their work.
With many of the executives and leaders of the company on stage speaking, awards and acknowledgements were made for categories including Top Franchises, the new members of the Mary Ellen’s Moving People Forward Scholarship Program, Leaders in Excellence, Customer Service Achievement in Excellence top performers, the Safe Driver Award, the $100,000 Club, Years of Service Recognition, President’s Leadership Award, and the Frontline MVP Award, which at TWO MEN AND A TRUCK® stands for mission, values, and purpose.
TWO MEN AND A TRUCK® founder Mary Ellen Sheets was in attendance for the entire ceremony and left a resonating message for all the employees to head back home with after Frontline Annual Meeting concluded.
“I just wanted to take a minute to thank you,” Sheets said. “I know how hard you work, and I understand the dedication to your positions. I appreciate your commitment to TWO MEN AND A TRUCK®, and while I’m proud to be the founder, you’re the heroes. You really are the heroes, and from the bottom of my heart, I thank you.”
TWO MEN AND A TRUCK® founding family joined the Frontline Annual Meeting. Pictured left to right: Chair Melanie Bergeron, Executive Vice President Jon Sorber, and Founder Mary Ellen Sheets.
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