Setting goals, creating a vision, and developing personal values when franchising

-Written by Erik Sargent


Owning a business is a major decision to make, full of constant change and obstacles as you try to be the most successful business owner you can possibly be.

When you make the decision to get into franchising, there are numerous important decisions that need to be made in order to set yourself up on the right path. Everything from picking the right people you surround yourself with, to deciding on what you want out of your business, and what your personal beliefs are.

Setting yourself up personally and mentally before you decide to tackle your franchising opportunity will create a clear path for how things will run, and will provide you with a plan to succeed.

Creating a company vision

Creating a company vision is a good way to create a plan of what everything should look like down the road, full goals and ideas based off the path of success you have in mind.

A good company vision will show where you want to be, and will pave the way for each employee so they know what to expect for the future of the company.

“The old adage is true – if you don’t know where you are going, how will you know if you randy-shackaget there? In 2012, we set out to create our company vision for the year 2018. It was a chance for us to look out five years, and really paint a picture of what success looks like for the TWO MEN AND A TRUCK® brand,” said TWO MEN AND A TRUCK® President Randy Shacka. “This focused on several areas, including our size, what customers were saying about us, what technology looks like, and what our team members feel when they walk in the door each day.”

Shacka stressed defining a vision for your brand is critical, as it helps bring clarity of the future, and it brings discipline related to what you should be and should not be working on, while sharing the opportunities available to those willing to work for it.

Developing a mission statement and core values

One of the best steps to take when beginning a franchising opportunity is to create a list of core values that you want yourself to live by, and your business to run by. This will create that clear path of success, and can serve as a reference point during adversity and times of doubt.

Another important step to consider is creating a mission statement – a written statement based off the core values that you have established, which will serve as the selling point for your business and what you stand for. Finding people that share in these ideas and motivational plans will help everything blend together, and will create a culture of good business.


Here at TWO MEN AND A TRUCK®, our list of Core Values is the foundation of the company, and has shaped the image of who we are to this day. We act upon our mission statement and core values in every aspect of the company, it’s an idea that is more than just words – it’s a lifestyle.

TWO MEN AND A TRUCK® Mission Statement:

To continuously strive to exceed our customer’s expectations in value and high standard of satisfaction.

TWO MEN AND A TRUCK® core values:

Integrity: To always conduct oneself with honestly and fairness.

Give back to the community: To serve those in need and make our local community a better place.

THE GRANDMA RULE®: To treat everyone the way you want your Grandma treated.

Care: To have compassion for family, customers, co-workers and community.

Be your best and have fun: To be your best professionally and personally while enjoying life and having fun.

Choosing to franchise with TWO MEN AND A TRUCK® is a partnership, and we strive to make it mutually beneficial for everyone involved, with long-term goals in mind. We look for people who want to be a part of our team, and we want them to be happy with their decision to become a part of the system.

If you’re interested in franchising with TWO MEN AND A TRUCK®, please visit to learn more about all of our available opportunities.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.



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