-Written by Erik Sargent
Moving People Forward® and exceeding customer expectations will always remain top priorities for TWO MEN AND A TRUCK®, and finding new ways to provide customers with outstanding moving experiences is always at the forefront of discussion.
As we have expanded to more than 350 locations across the United States – and with locations internationally in Canada, Ireland, and the United Kingdom – our company reach is stronger than ever. One innovation set to take place this month is the launch of “mini markets”, which will allow TWO MEN AND A TRUCK® to begin moving in areas that were not previously serviced by the brand .
“Mini markets were developed as a way for TWO MEN AND A TRUCK® to grow its footprint into areas that did not meet the standard market size, but were still viable business options,” said Franchise Development Manager Noelle Burak.
The mini market business model will allow TWO MEN AND A TRUCK® to gain footing in areas previously untouched by our brand, which enables us to move more people in areas of the country where there isn’t a brand presence. These mini markets would not be able to sustain the normal franchise size and numbers, but with the new model, can thrive in smaller population areas.
Each mini market includes a population minimum of 70,000 people, and a maximum of 200,000. The startup price of a mini market franchise is significantly less than the traditional franchise model of TWO MEN AND A TRUCK®, and can range from $95,000 to $272,000 in startup costs, significantly less than a traditional marketing area. While mini markets will be smaller, they will still provide the same services to people in these regions as a standard franchise, including local moving and packing services, in-home moving services, business moving, and long-distance moves.
“Mini markets will run very similar to our traditional markets, but at a smaller scale. We now have the technology and support mechanisms in place to help create a profitable business in a market that requires a smaller local support staff,” said TWO MEN AND A TRUCK® Chief Operating Officer Jon Nobis. “The TWO MEN AND A TRUCK® brand has grown significantly throughout the United States, giving customers a recognizable, yet local name to do business with no matter where they move. It is very exciting for all of us to see the brand expand in smaller markets.”
According to Burak, population and geographical location are the two biggest factors that come into play when finding areas that could qualify as a mini market for the system.
“The overall benefit is it allows us to get closer to our customers,” Burak said. “Our plans remain to grow into areas where we might not have been able to serve in the standard TWO MEN AND A TRUCK® model.”
Mini markets have been in the works for the past year, and this month, the first two mini market locations will open for TWO MEN AND A TRUCK®.
Both will come from the beautiful state of Montana, with a location opening in Kalispell, and another in Missoula. Benjamin Heslop, Brian Heslop, Eric Heslop, and James Heslop are franchisees of the Kalispell location and the Missoula location is owned by Devin and Rosita O’Neil.
“We think the challenge first and foremost is learning a market that neither of us have a background in,” said Devin O’Neil. “Challenges can be in the unknown, and this is a new market model for TWO MEN AND A TRUCK® with very little name recognition in Montana.”
Prior to making the purchase on their new franchise, Devin and Rosita owned Scotts Lawn Service for nearly fifteen years in the Missoula area.
The two were attracted to the idea of a family-run company with a national business presence, and after endless research, found that the Missoula moving market was massively underserved.
“The moving industry seems to be constantly changing, so we like the idea of being involved in a growing market with a progressive, innovative company,” O’Neil said. “Being one of the first mini markets was appealing in a lot of ways because who wouldn’t want to be first? However, we realize being first requires creativity. We’re looking forward to delivering a different kind of experience for those moving in Missoula and developing a reputation for being the go-to company when scheduling a move.”
Mini markets will break new ground for the overall TWO MEN AND A TRUCK® brand, and with the extended reach, we can continue to service customers in every part of the country as we continue to grow.
“As we continue our commitment to customers and see record customer service levels, it’s only natural to consider mini markets as we look to our company vision,” said CEO Jeff Wesley. “TWO MEN AND A TRUCK® has proven successful in all markets, regardless of size and market conditions. With the launch of several initiatives like portable storage, our call center, and Value Flex®, the new mini markets are set up perfectly now to grow and become partners in our national network. We are thrilled to add a new model, partners, and enter new states as we continue to evolve our brand to serve more customers.”
Interested in a franchising opportunity with TWO MEN AND A TRUCK®? Visit our franchise page to learn more about available opportunities!
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