The importance of research as you look into franchising brands


-Written by Erik Sargent

When deciding to invest in a business opportunity, one of the most important factors to take into consideration during the entire process is transparency. Transparency is defined as “free from pretense or deceit”, a motto you most certainly would like to have when taking on a new business opportunity in franchising.

Avoiding hidden agendas and having the ability to work freely as a business owner can create a level of trust within a company you are choosing to franchise with, and in the end, will lead to much more success for everyone involved. As a franchisee, the best kind of relationship is a mutual one with your franchisor.

What to look for before joining a franchising opportunity

During the search for franchising opportunities, you should look for a business that allows easy access to financial and other important information. If you are investing into a franchise, you should be able to stay in the loop of information pertaining to your business.

Areas like investment costs, average annual revenue per location, average profit per location, percentage of royalties paid to corporate, and franchise renewal fees are just a few of the key details you want to make sure you have access to in order to ensure your business is being run fairly.

Another area to heavily research before taking up a franchising opportunity is finding out what resources will be available to you as a franchisee.

Your franchising opportunity should feature corporate support services that you can access, such as training, accounting, information systems, marketing, and human resources to ensure success for everyone involved.

Choosing a fit for your personality

Above all, if you join into a franchising opportunity that doesn’t fit with your personal goals and values, the chances for success are low.

The culture and characteristics of a company can determine how things will run throughout the system, and it’s vital to make sure these core values align with who you are as a business owner, and as a person.

Here at TWO MEN AND A TRUCK®, company culture and core values are what we hang our hat on as a brand, and it’s important our franchisees also believe in these values, to ensure their teams across the country also make it a priority. This mindset and established culture is something that’s contributed to our success over the last 30 years.

Honesty, integrity, and transparency can all be expected when deciding to franchise with TWO MEN AND A TRUCK®. We have an outstanding list of Core Values that shape who we are as a company, and we live by these core values each and every day:

  • Integrity:To always conduct oneself with honesty and fairness.
  • Give back to the community
  • THE GRANDMA RULE®:To treat everyone the way you would want your Grandma to be treated.
  • Care: To have compassion for family, customers, co-workers and community.
  • Be your best and have fun:To be the best professionally and personally while enjoying life and having fun.
  • Inclusion:To welcome people from all backgrounds in the workplace and the community

To match these important core values, we provide our franchisees with all of the tools necessary to run an efficient business. Access to real-time reports that highlight each franchise’s financial performance, customer service, community service, and key metrics are just some of the features you receive when joining on our system.

“All franchise brands claim to provide superior support to their franchises, but rarely does that translate into being completely behind their franchisees,” said No Limit Agency’s Nick Powills. “TWO MEN AND A TRUCK® is the exception to the rule. From transparency to communication, to the depth of marketing and strength of the operational and financially focused team, this brand is at the top.”

Transparency is a major key of business – it’s important to you, and it’s important to us. With TWO MEN AND A TRUCK®’s strong company vision and a culture that is built on trust, franchising with the “Movers Who Care®” is a great way to invest and find personal success as a business owner!

Interested in a franchising opportunity with TWO MEN AND A TRUCK®? Visit our franchise page to learn more about available opportunities!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

One thought on “The importance of research as you look into franchising brands

  1. Pingback: How involved should you be with your moving franchise? | Franchising You.

Leave a Reply