TWO MEN AND A TRUCK embraces Hulu to reach new customers and help franchisees strengthen the brand across local markets

TWO MEN AND A TRUCK franchisee on the phone

As the media landscape continues to evolve, consumer behavior follows close behind. With more consumers ditching traditional cable or satellite TV subscriptions and consuming content through their connected TV (CTV )— usually on one of the many over-the-top (OTT) services such as Hulu — brands are shifting even more ad dollars to these emerging channels. For context, the number of CTV users in the U.S. reached 203 million in 2020.

These trends are why TWO MEN AND A TRUCK® began using Hulu Ad Manager in 2020 to create impactful, local streaming TV campaigns. We’re able to leverage Hulu’s 39 million subscribers and their robust targeting options to put our brand in front of the right consumers.

“At the corporate level, we have initiatives to help local franchises understand options for spending their local marketing budget. Up until now, the spend has been focused on social media, search and display, and network and cable television,” said Bill Barrett, a franchise marketing specialist for the TWO MEN AND A TRUCK corporate team. “While we provide useful information to the franchises, it’s up to them to manage their local marketing spend. One of our challenges, specifically with TV buys, has been the inability to help them if they get stuck, since we lack insight into the campaigns they are individually managing. One of the appealing benefits about Hulu Ad Manager is the ease with which we can buy and manage Streaming TV ads on the franchisees’ behalf.”

The TWO MEN AND A TRUCK campaigns use a blend of demographics, life events, behaviors, interests, and ownership status. Using Hulu’s first-party data and targeting, we’re confident our ads will show to users who fit our ideal customer profile. Franchisees are starting to share similar confidence as more begin to add Hulu to their media mix.

In-depth targeting capabilities are not as readily available in cable and network TV campaigns. These extra layers allow for more control over our campaigns than ever before.

It’s imperative to the growth of our brand that we leverage emerging advertising and marketing technology that provides tangible benefits and value to our franchisees. We are thrilled to add Hulu advertising to our ever-growing list of marketing tools — as we’re confident it will be an integral part of our continued marketing success.

You can read more about how we use Hulu to propel our brand forward in this conversation with the Hulu team.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK provides ideal business opportunities for veterans

With Veteran’s Day being celebrated yesterday, we as a brand like to pause and honor the sacrifices made by the brave men and women veterans of this country.

All year long, we strive give back to veterans through programs like our Movers for Military campaign, and we also work hard to be a destination for veterans with employment after their time in the service has ended. Throughout the TWO MEN AND A TRUCK family, you can find numerous veterans working in a variety of roles, including  as franchisees of their own TWO MEN AND A TRUCK locations.

“Being a TWO MEN AND A TRUCK franchisee was an easy transition for me coming from the military,” said Michael Sham, a TWO MEN AND A TRUCK franchisee in Mississippi. “The job is similar in many ways. TWO MEN AND A TRUCK makes franchise ownership easy, and even gives veterans a military discount on the purchase of the location.”

Veterans are able to align well with the lifestyle at our franchise locations, and things like our company core values resonate with their military backgrounds.

“I think a lot of the same core values that are in the military align well with being a business owner, especially at TWO MEN AND A TRUCK in particular,” said Tim Lightner, a veteran multi-unit franchisee for the Racine, Janesville, New Berlin, Madison, Milwaukee, and Waukesha, Wisc. locations. “Values and techniques like discipline, hard work, putting the cause before yourself – those all fit well together, and there’s an overlap.”

The work we’ve put into our franchising model as a destination for veterans has been noticed on national level, as we’ve been recognized in publications like Military Times and Franchise Business Review as great opportunities for veterans.

It’s a testament to the people who have transitioned from life in the military to our brand finding success, and to the systems we’ve put in place to build a sustainable franchising model.

“I would tell not only veterans but anybody that if you really, firmly believe in customer service and are really willing to work hard, this is one of the best situations I’ve ever seen for starting a business,” said Bob Christensen, a multi-unit TWO MEN AND A TRUCK franchisee with locations in Iowa and Illinois.

For veterans out there who are looking for the next step and who have interest in becoming a business owner, we encourage you to reach out to our Franchise Development team and learn more about the opportunity, or visit our Franchise Development website, here.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.