California franchisee finds ideal balance between motherhood and business ownership

Like so many people around the world, Samantha Miller was growing in her marketing career for a large retailer when the COVID-19 pandemic hit, causing her office in California to relocate to New York.

She found herself faced with a difficult choice: move to New York with two newborn twins or move into a new position elsewhere. After some time off to mull the decision, she ultimately opted for a new role in marketing for an environmental science company, but during this time began to explore the world of franchising and what it might entail. After researching more than 20 franchising brands, she came across TWO MEN AND A TRUCK and began the process – a move that ended up being a completely new start for Miller.

“After speaking with TWO MEN AND A TRUCK and learning about their core values and what they stood for, I was hooked,” Miller said. “I knew I could be successful with their support behind me. Growing up, my brother worked for a local moving company, and I saw how successful the owners were. By partnering with TWO MEN AND A TRUCK, I didn’t have to wait to build brand recognition, I could jump right in.”

Jump right in she did, as Miller and her husband Aaron recently opened their first TWO MEN AND A TRUCK franchise in Pomona, California.

“I was ready to be my own boss, and we had looked into the franchising industry before COVID-19 and saw TWO MEN AND A TRUCK was still going strong two years later,” Miller said.

It was a major life move for Miller, but one she was ready to tackle after thorough research and concluding the decision to step into franchising was the right move.

“I read every page on their website, looked on Yelp reviews, and even searched on their franchisee Instagram pages to see how involved they were with the local community. I called every franchise owner in California and many across the country and basically interviewed them to learn more about their experience with the brand. I didn’t meet anyone during this time who didn’t love TWO MEN AND A TRUCK. I also went to the Pasadena location and walked through their operation – from dispatch to storage – and saw how strong their team culture was.”

Miller was attracted not only to the business model set in place by TWO MEN AND A TRUCK, but also their involvement in each of the communities they currently operate in. She also enjoyed how the brand develops employees into becoming leaders, and she looks to provide these same opportunities for her own employees down the road on top of her other business goals – one of which includes future expansion.

“I definitely have plans for growth, and I would love to own multiple territories in the future,” Miller said. “My next goal would be to open another territory in about three years. We’re currently looking to fill our team with six drivers and nine movers.”

Franchising allows Miller to be her own boss and build something of her own – a welcoming change as the mother of two twin toddlers and stepmom to a teenager. Family time is a priority to Miller and this allows her to continue working hard while still giving her the flexibility of spending quality time with her family.

She would encourage anyone who is interested in franchising to do extensive research and don’t give up right away. She pointed out how finding a good fit for you personally is arguably the most important thing in franchising, which is exactly what she found with TWO MEN AND A TRUCK.

Now, it’s time for the Millers to build up their franchise and establish themselves in this new California market.

“I want to create a successful business not only for myself and my family, but for my community, which is why I chose to franchise,” Miller said. “If I hadn’t partnered with TWO MEN AND A TRUCK, I would be starting in an industry that I didn’t come from and had no experience in. TWO MEN AND A TRUCK has the experience and a successful business model developed from trial and error that will give me a head start at success.”


TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

Idaho franchisee group expands TWO MEN AND A TRUCK footprint with new Twin Falls location

Spencer Esmond, Zach Serafine, Zachary Gonzales, and Terry Bruns all come from different walks of life and have different business backgrounds, but the four of them all shared one thing in common: the desire to own a business.

In December, the group did just that when they partnered together to open the Twin Falls, Idaho location. It’s one of the newest chapters in the TWO MEN AND A TRUCK franchise model, which allows franchisees to open smaller operations in smaller territories. And it’s gaining traction — and success — quickly!  

Bruns was the only existing franchisee of the bunch, as he owned the Boise, Idaho location where Gonzales – the location’s general manager – and Esmond – a former mover and office staff member – also worked. Serafine spent over 25 years in the food industry as a general manager, bringing his business expertise over to the world of moving when he partnered with Bruns more than two years ago at the Boise location.

Together, the four have teamed up and are tackling their goal of expansion throughout the state of Idaho.

“Our goal is to grow the Twin Falls market as much as possible over the next few years,” Esmond said. “We’re in a fast-growing city that’s in high need of our services, and we want to take every opportunity possible, hit the ground running, and take the area by storm over the next five years. Our goal is to get operating with four to five trucks consistently and have a fully staffed office.”

The group is hoping this shows what’s possible in the fast-growing state of Idaho for the moving industry. As they expand their franchises, they hope to become a destination for employees looking to start new careers.

“Echoing some of what Spencer said, we’re taking the formula we’ve already used here and just operating our business and with our core values, we’re thinking the future is bright. With everything going on in our state, we have very high expectations, and I believe confidence is at an all-time high. I think we can be very successful.”

For Serafine, Esmond, and Gonzales, this is a new experience for them as they become official franchisees with the TWO MEN AND A TRUCK brand.

Each brings a different flavor to the vast franchisee network of our brand which will be beneficial with new voices and new ideas involved.

“For me, I’ve always wanted to be a business owner and work for myself,” Esmond said. “I never had an opportunity or knew how to do that on my own, and in the couple of years leading up to this, I had a few big life changes, got married, and had a kid. I was looking to the next step in my professional life to start a business and do something as a career. When this popped up, I thought it was ideal because I love the moving industry, and I love working with Terry and Zach.”

The three new franchisees also pointed to the excitement and passion of Bruns, who painted a picture of success for them and sold the idea of partnering together to achieve big things.

“When I was hired, speaking to Terry in the interview process, there was talk of potential growth and how great of a company TWO MEN AND A TRUCK was as far as promoting that growth,” Serafine said. “When you have an owner who’s excited to branch out and bring other people on, it’s infectious, and for myself I don’t know how you could pass up that opportunity. It’s a natural thing. I’ve been a general manager for twenty-something years, so the potential for ownership was something I always wanted to do.”

For now, with the Twin Falls location being so new, the group is still working on the initial steps of opening a franchise that include building out a strong team, tweaking their internal processes, and raising awareness of TWO MEN AND A TRUCK in the Twin Falls community.

It’s a never-ending grind, but the group is more than ready to deliver. Bruns recommends franchising with TWO MEN AND A TRUCK to anyone who feels they are good fit personally with the brand, as fitting in with the company’s goals will go a long way in helping a new franchisee find success.

He also stressed the importance of making sure you have a good relationship with the people you partner with in the business, as there are many tough decisions which need to be made as franchisees.

“I really believe you need to make sure you’re a fit with your franchise,” Bruns said. “It’s a very close relationship, and you want to make sure you’re on the same page with everything. You’re not going to agree on everything. You’ll disagree on decisions, but you need to have more positives than negatives, and if you pay attention to having your core values aligned – that’s important. I don’t always agree with everything, but I wouldn’t do it any other way because the positives outweigh the negatives.”

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.