If you had to describe Nick Bailey’s relationship with the TWO MEN AND A TRUCK brand, there’s one simple word: “Lifer”.
It’s the best way to describe Bailey’s time with TWO MEN AND A TRUCK® because for more than 20 years now, he’s been involved one way or another. His start can be traced all the way back to the campus of the University of Wisconsin-Madison, where Bailey began as a mover for the TWO MEN AND A TRUCK Madison franchise.
Nearly 23 years later, he’s as committed as he’s ever been as a multi-unit franchise owner.
”During my time as a student, I worked as a mover and driver for the Madison franchise,” Bailey said. “My parents had been in business my whole life, and they were looking for a change at about the same time. When I talked about what I was doing, they looked into purchasing a franchise and taking the steps to become a licensed mover in Minnesota.”
“When I graduated in 1999, my father and I started up our first TWO MEN A TRUCK franchise in Burnsville, Minn., while my mother continued to teach. In 2013, we bough the St. Paul North territory and added a storage office/warehouse in New Brighton.”
In 2020, despite the beginning of the COVID-19 pandemic, Bailey and his team also opened a new franchise in St. Cloud, Minn., and a storage facility to complement the brand in Shakopee, New Brighton, South St. Paul, and Burnsville. In addition to storage offerings, Bailey has also placed a heavy emphasis on adding significant junk removal options for these locations as well.
He’s had the opportunity to expand throughout the state of Minnesota and build a footprint for his franchise group as they find new ways to reach customers with TWO MEN AND A TRUCK services.. He’s got the mindset, experience, and drive to do what it takes to keep growing, and he’s not looking to slow down any time soon.
“Purchasing new territories is always a possibility, and we always have our eyes open,” Bailey said. “We try to focus on digging deep into the markets we have, though, and feel like that is the best strategy for long-term success. We’ve been in Burnsville for over 20 years, and we continue to grow in that market. There is a lot of strength in longevity.”
Although the opening of the St. Cloud location was interrupted by pandemic complications, they’ve still built a footprint in the community while continuing to develop brand presence. Bailey and his team have the experience necessary when it comes to entering a new market, and they know how to tackle this new challenge and show how they can provide for customers in the area.
“You only get to stay in business if you add value to the communities you are in, so we’ll add value to the area by doing what we do in all of our markets: sending professional moving teams out to do a really difficult job very well at a fair price,” Bailey said. “Moving is stressful and kind of scary for a lot of people. Having a recognized and well-reviewed brand with high internal and transparent service standards and high integrity is a welcome option for just about any community. That’s what we try to bring to the table every day.”
Twenty-three years is a long time with any business, but it’s been a rewarding and successful journey for Bailey as he’s continued to open additional locations across Minnesota. For those interested in franchising, he encourages people to strongly consider what you’re looking to get with your money before deciding to invest.
The support he’s received from the brand – and from the TWO MEN AND A TRUCK corporate office location in Lansing, Mich., – over the years have played an instrumental part in his success. It was this kind of dedication to franchisees that sparked his family’s interest in the first place.
“We ultimately chose franchising with TWO MEN AND A TRUCK because I knew something about the business from my time working at the Madison franchise, and my father saw how other franchises were performing,” Bailey said. “He had a strong business and accounting background, and he thought the opportunity was good for all of us.”
“The brand is very powerful. Those trucks and that logo are immediately recognizable and memorable, and there wasn’t really anything like it in the industry at the time. We were very confident we would thrive.”
TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.