TWO MEN AND A TRUCK franchising offers veterans business ownership success

Today is Veteran’s Day, a day where the entire country can come together to recognize and honor the sacrifices of the brave men and women who have served this country.

While it’s important to pay tribute to these individuals today, the TWO MEN AND A TRUCK brand strives to do this all year long. Whether it’s through something like our Movers for Military campaign – a program designed for our franchises to collect and donate essential care items to veterans shelters each fall – or through our employment and franchising opportunities, we work hard to create a welcoming atmosphere for veterans.

Throughout our company structure, you can find veterans at all levels – from movers and drivers to franchisees, and even team members at our Michigan Support Center in Lansing, Mich. Specifically with franchising, we have long featured a history of veteran franchisees who find immense success within our franchising model.

“I think a lot of the same core values that are in the military align well with being a business owner, especially at TWO MEN AND A TRUCK in particular,” said Tim Lightner, a veteran multi-unit franchisee for the Racine, Janesville, New Berlin, Madison, Milwaukee, and Waukesha, Wisc. locations. “Values and techniques like discipline, hard work, putting the cause before yourself – those all fit well together, and there’s an overlap.”

Franchising with TWO MEN AND A TRUCK has become a viable option for veterans because the structure of TWO MEN AND A TRUCK is conducive to experiences they’re used to from their time in the military.

Veterans often align well with our team-oriented environment and lifestyle associated with our franchises, creating a chance for success, as well as personal and professional growth.

“Being a TWO MEN AND A TRUCK franchisee was an easy transition for me coming from the military,” said Michael Sham, a TWO MEN AND A TRUCK franchisee in Mississippi. “The job is similar in many ways. TWO MEN AND A TRUCK makes franchise ownership easy, and even gives veterans a military discount on the purchase of the location.”

It’s not just our franchisees and franchise team members who have spoken highly of their time with TWO MEN AND A TRUCK, either.

We’ve received numerous recognitions for our work with franchisees from publications like Franchise Business Review and Military times, which is a testament to our franchising model and how sustainable it can be for veterans.

“I would tell not only veterans but anybody that if you really, firmly believe in customer service and are really willing to work hard, this is one of the best situations I’ve ever seen for starting a business,” said Bob Christensen, a multi-unit TWO MEN AND A TRUCK franchisee with locations in Iowa and Illinois.

For veterans looking for the next step and who have interest in becoming a business owner, we encourage you to visit our Franchise Development website, here.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

Franchisee testimonials give a glimpse into life as a TWO MEN AND A TRUCK owner

As TWO MEN AND A TRUCK® has continued to grow over the years, so too has our franchising model and how we position our franchisees for success when they invest with our brand.

We’ve dedicated years of research and development into building the best service options possible for our franchises, which has helped us become leaders within the moving industry. We offer more than just moving options, but also junk removal, packing services, storage, long-distance and corporate relocation, load and unload services, and more. With all of these services available, franchisees are able to reach even further with their customer base and increase revenue for their locations.

“After speaking with TWO MEN AND A TRUCK and learning about their core values and what they stood for, I was hooked,” said Samantha Miller, a new franchisee with our brand with a location in California. “I knew I could be successful with their support behind me. Growing up, my brother worked for a local moving company, and I saw how successful the owners were. By partnering with TWO MEN AND A TRUCK, I didn’t have to wait to build brand recognition, I could jump right in.”

To see how the franchising process can benefit you, and to learn more about who we are as a brand, check out these TWO MEN AND A TRUCK franchisee testimonials and find out why we’re a smart option for business ownership!

Holly Stewart – Multi-Unit Franchisee

Steve West – Multi-Unit Franchisee

Jonathan Crain – Multi-Unit Franchisee

Justin Tangeman – Multi-Unit Franchisee

If you’re looking to learn more about franchising with TWO MEN AND A TRUCK, visit our Franchise Development website to learn more!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

Multiple roles within the brand have shaped this TWO MEN AND A TRUCK franchisee’s career

When looking at the scope of Joe Turbeville’s time with TWO MEN AND A TRUCK®, you’ll have a tough time finding someone who has experienced more with the brand than him.

Turbeville has seen both sides of the coin working with TWO MEN AND A TRUCK, holding positions at the corporate office location in Lansing, Michigan, as well as the work he has done as a franchisee – which now includes multiple locations across the country. Given this wide range of experience, he has a unique view of the brand, its operations, and how he can best put his locations in position for success.

His time with the company began as a simple recruiting pitch from a former coworker, and since then has led down a road full of twists and turns.

“I worked in construction throughout my teens before going into retail sales during my college years,” Turbeville said. “I worked at a local sports store and eventually worked my way up there to associate manager. I then went to work in construction sales as a plant manager, but my former manager at the sports store recruited me to come join the TWO MEN AND A TRUCK corporate team.”

At the TWO MEN AND A TRUCK corporate office, Turbeville worked as a franchise business consultant, which put him in a role where he would work directly with multiple franchise teams across the system to help them operate at their highest levels.

This type of work gave him a direct look into how a franchise system operates, and how to find success as a franchisee within the brand.

“I began working as a franchise business consultant where I worked with approximately 40 locations to relay best practices and assist franchisees in areas they were struggling,” Turbeville said. “I learned a lot from franchisees and general managers, and once I was presented with an opportunity to purchase my first franchise location in Boston, I realized what a fantastic opportunity it could be.”

This purchase – which Turbeville made with his business partner and fellow TWO MEN AND A TRUCK Franchisee Alan Oversmith – laid the groundwork for the duo which would lead to them opening multiple franchises together and expanding into new territories. It all started with the first Boston franchise, and they’ve continued to grow since.

“We moved many employees out from Michigan to manage East Coast operations, and we hit the ground running,” Turbeville said. “We now have half the Boston market.”

Turbeville’s path to becoming a franchisee was not a typical one, but one that has worked out regardless. Partnering with Oversmith, the two knew what was needed to operate a successful franchise, and they were able to apply these ideas within the framework of the brand seamlessly.

“[How I became a franchisee] was slightly unconventional,” Turbeville said. “The opportunity presented itself, and we [Oversmith] wanted to stay within the TWO MEN AND A TRUCK brand. It seemed like a smart financial move. We had the opportunity to see how successful some franchise owners were and becoming a TWO MEN AND A TRUCK franchisee was exciting.”

For Turbeville, the most recent location he opened with Oversmith was in Rhode Island, which was a significant opening for both their team and the TWO MEN AND A TRUCK brand overall, as it was the company’s first location in Rhode Island and the 46th state the brand operates.

Turbeville is focused on continuing his expansion on the East Coast and opening franchises in markets where TWO MEN AND A TRUCK has yet to operate. He’d also love to become the top moving franchise in the state of Rhode Island.

He’s loved the journey of becoming a multi-unit franchisee and has simple advice for anyone looking to pursue their own franchising dreams.

“It is vital to work hard, stay resilient, and ultimately go follow your dreams,” Turbeville said. “You can build a successful business if you put your mind to it.”

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

California franchisee finds ideal balance between motherhood and business ownership

Like so many people around the world, Samantha Miller was growing in her marketing career for a large retailer when the COVID-19 pandemic hit, causing her office in California to relocate to New York.

She found herself faced with a difficult choice: move to New York with two newborn twins or move into a new position elsewhere. After some time off to mull the decision, she ultimately opted for a new role in marketing for an environmental science company, but during this time began to explore the world of franchising and what it might entail. After researching more than 20 franchising brands, she came across TWO MEN AND A TRUCK and began the process – a move that ended up being a completely new start for Miller.

“After speaking with TWO MEN AND A TRUCK and learning about their core values and what they stood for, I was hooked,” Miller said. “I knew I could be successful with their support behind me. Growing up, my brother worked for a local moving company, and I saw how successful the owners were. By partnering with TWO MEN AND A TRUCK, I didn’t have to wait to build brand recognition, I could jump right in.”

Jump right in she did, as Miller and her husband Aaron recently opened their first TWO MEN AND A TRUCK franchise in Pomona, California.

“I was ready to be my own boss, and we had looked into the franchising industry before COVID-19 and saw TWO MEN AND A TRUCK was still going strong two years later,” Miller said.

It was a major life move for Miller, but one she was ready to tackle after thorough research and concluding the decision to step into franchising was the right move.

“I read every page on their website, looked on Yelp reviews, and even searched on their franchisee Instagram pages to see how involved they were with the local community. I called every franchise owner in California and many across the country and basically interviewed them to learn more about their experience with the brand. I didn’t meet anyone during this time who didn’t love TWO MEN AND A TRUCK. I also went to the Pasadena location and walked through their operation – from dispatch to storage – and saw how strong their team culture was.”

Miller was attracted not only to the business model set in place by TWO MEN AND A TRUCK, but also their involvement in each of the communities they currently operate in. She also enjoyed how the brand develops employees into becoming leaders, and she looks to provide these same opportunities for her own employees down the road on top of her other business goals – one of which includes future expansion.

“I definitely have plans for growth, and I would love to own multiple territories in the future,” Miller said. “My next goal would be to open another territory in about three years. We’re currently looking to fill our team with six drivers and nine movers.”

Franchising allows Miller to be her own boss and build something of her own – a welcoming change as the mother of two twin toddlers and stepmom to a teenager. Family time is a priority to Miller and this allows her to continue working hard while still giving her the flexibility of spending quality time with her family.

She would encourage anyone who is interested in franchising to do extensive research and don’t give up right away. She pointed out how finding a good fit for you personally is arguably the most important thing in franchising, which is exactly what she found with TWO MEN AND A TRUCK.

Now, it’s time for the Millers to build up their franchise and establish themselves in this new California market.

“I want to create a successful business not only for myself and my family, but for my community, which is why I chose to franchise,” Miller said. “If I hadn’t partnered with TWO MEN AND A TRUCK, I would be starting in an industry that I didn’t come from and had no experience in. TWO MEN AND A TRUCK has the experience and a successful business model developed from trial and error that will give me a head start at success.”

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK embraces Hulu to reach new customers and help franchisees strengthen the brand across local markets

TWO MEN AND A TRUCK franchisee on the phone

As the media landscape continues to evolve, consumer behavior follows close behind. With more consumers ditching traditional cable or satellite TV subscriptions and consuming content through their connected TV (CTV )— usually on one of the many over-the-top (OTT) services such as Hulu — brands are shifting even more ad dollars to these emerging channels. For context, the number of CTV users in the U.S. reached 203 million in 2020.

These trends are why TWO MEN AND A TRUCK® began using Hulu Ad Manager in 2020 to create impactful, local streaming TV campaigns. We’re able to leverage Hulu’s 39 million subscribers and their robust targeting options to put our brand in front of the right consumers.

“At the corporate level, we have initiatives to help local franchises understand options for spending their local marketing budget. Up until now, the spend has been focused on social media, search and display, and network and cable television,” said Bill Barrett, a franchise marketing specialist for the TWO MEN AND A TRUCK corporate team. “While we provide useful information to the franchises, it’s up to them to manage their local marketing spend. One of our challenges, specifically with TV buys, has been the inability to help them if they get stuck, since we lack insight into the campaigns they are individually managing. One of the appealing benefits about Hulu Ad Manager is the ease with which we can buy and manage Streaming TV ads on the franchisees’ behalf.”

The TWO MEN AND A TRUCK campaigns use a blend of demographics, life events, behaviors, interests, and ownership status. Using Hulu’s first-party data and targeting, we’re confident our ads will show to users who fit our ideal customer profile. Franchisees are starting to share similar confidence as more begin to add Hulu to their media mix.

In-depth targeting capabilities are not as readily available in cable and network TV campaigns. These extra layers allow for more control over our campaigns than ever before.

It’s imperative to the growth of our brand that we leverage emerging advertising and marketing technology that provides tangible benefits and value to our franchisees. We are thrilled to add Hulu advertising to our ever-growing list of marketing tools — as we’re confident it will be an integral part of our continued marketing success.

You can read more about how we use Hulu to propel our brand forward in this conversation with the Hulu team.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK mini-market franchise opportunities offer business ownership in untapped markets


Franchising is a great alternative to business ownership versus starting your own business from scratch, as it provides the opportunity to run your own operation while investing your money into a proven brand with successful best practices laid out already.

TWO MEN AND A TRUCK has assisted entrepreneurs and investors with their franchising goals for more than 30 years. Our diverse franchisee network spans across 45 states and four different countries, and we’ve received numerous accolades for our work in the franchising world.

Sometimes, however, it’s not feasible for someone to invest in a full franchise market for a variety of factors. That’s why in 2017, we introduced our alternative to this: mini-markets.

Our mini-market model allows new franchisees to invest in territories with smaller populations, providing them with the much-needed moving services that our company has to offer but with the flexibility to work with less staffing, moving equipment, and trucks.

“Mini-markets run very similar to our tradition markets, but on a smaller scale. We now have the technology and support mechanisms in place to help create a profitable business in a market that requires a smaller local support staff,” said Jon Nobis, CEO of TWO MEN AND A TRUCK. “The TWO MEN AND A TRUCK brand has grown significantly throughout the United States, giving customers a recognizable yet local name to do business with no matter where they move.”

Even though mini-markets are smaller than our traditional franchises, they still receive the same dedicated support from our Home Office teams.

Mini-market requirements for opening include:

-A minimum of $80,000 in liquid assets and a $160,000 in net worth. Initial investment ranges are anywhere from $100,000 to $192,000.

-Mini-markets are required to operate with one moving truck at the date of their opening, which is less than the 2-3 truck minimum required of a traditional franchise.

-Mini-markets require a $30,000 franchise fee that covers populations ranging from 100,000 to 225,000 people.

-Mini-market franchises now also offer junk removal services to customers to help diversify revenue options.

“Operating a mini-market franchise is more owner-operator friendly. You don’t need as much staff with a smaller territory, and there are the same opportunities to diversify revenue,” said TWO MEN AND A TRUCK’s compliance director Pam Batten in a recent interview with 1851Magazine. “You can still add junk and storage in the long term or short term – all of these opportunities are open to everyone. The potential to build that in markets with the other revenue diversification is there as well.”

We opened our first mini-market locations in 2017 in the state of Montana, and have worked to add more since then. We are currently exploring new territories for opening in the states of Georgia, Kentucky, Montana, North Dakota, South Dakota, Ohio, Oklahoma, Tennessee, Texas, Wyoming, and West Virginia. To learn more about our new mini-market incentive program, click here to read our story on 1851Magazine.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK’s franchising model earns multiple recognitions to start the fall season

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The TWO MEN AND A TRUCK® franchising model was created and refined so our franchisees are able to achieve sustained success and make a difference in the lives of their teams and community.

For our current and future franchisees, this is a never-ending chase that has us continually researching new ways to improve our business, drive success to all of our franchise locations, and encourage new franchisees to join our team. It’s the outstanding franchisees across our system that truly make our franchising model special and striving to improve.

Continue reading

What to expect when joining a franchising brand vs. starting your own business


If you have the dream of one day running your own business, there is quite a bit that goes into consideration when deciding how to invest your money.

It’s important to do your research on both options, including business profitability, what long-term success looks like, franchising support if you go that route, and much, much more. Perhaps one of the most important aspects is determining what your personal goals are and how to align your business with those goals and beliefs. Continue reading

The month of March signals amped up hiring across TWO MEN AND A TRUCK locations nationwide


-Written by Erik Sargent

In order to best serve our customers and provide world-class customer service, it’s crucial each of our franchise locations have solid teams in place to meet the needs of our customers and exceed their expectations.

This is something we don’t take lightly and each spring, TWO MEN AND A TRUCK franchisees embark on the annual hiring campaign known as Career Move Month.

“Through Career Move Month, we organize several programs to showcase our TWO MEN AND A TRUCK core values, culture, and what it’s like to work here,” said Johanna Weitzel, recruiting and retention manager at the TWO MEN AND A TRUCK Home Office. “Our franchises get involved at a local level, and are usually thrilled to build upon the national programs we put in place and extend their efforts through the rest of the year so they can build out their great teams.” Continue reading

Five critical questions to ask when reviewing a franchising agreement

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-Written by Erik Sargent

If you’ve made the decision to invest in a franchised business, it’s important to completely understand what exactly you’re getting into before signing on the dotted line.

The proper research, along with extensive planning, is necessary before you officially purchase into a franchising brand, and understanding the franchise agreement you sign is an important step in the journey to profitability and success. These franchise agreements set the tone for the entire business relationship between you and the franchisor, so it’s critical you do your due-diligence to stay up-to-date on everything involved with your purchase. Continue reading