What does the timeline to ownership look like when franchising with TWO MEN AND A TRUCK?

There are plenty of ways an individual can reach their dream of business ownership, and one way which should be highly considered is through the avenue of franchise ownership.

Buying into a franchising brand gives you plenty of the perks you’d imagine with business ownership, but instead of dreaming up an idea and building everything from scratch, you’re buying into a proven model of success with brand recognition to match. You’ll also tap into a wealth of knowledge and resources from the existing franchisee network, full of individuals who have been in your shoes and understand what it takes to get a successful franchise up and running.

TWO MEN AND A TRUCK has been in franchising for nearly four decades now, and we’ve built a vast network which spans 46 states across the U.S. We’re a proven name in the moving industry – one which people know they can trust – and we have a wide-range of service options to meet all customer needs which help our franchisees diversify their revenues.

“There are very few brands that are as committed to franchisee support as TWO MEN AND A TRUCK,” said Nick Powills, CEO and founder of Mainland. “From the depth of corporate departments to the depth of training at the corporate headquarters, franchisees can clearly see their royalties at work. This is a business focused on never being satisfied, which in turn, will continue to change the lives of those who are allowed to join this exclusive club.”

If you’re interested in franchising with TWO MEN AND A TRUCK, we encourage you to take a look at our franchising timeline below and get a feel for how the process works. If you find yourself interested in learning more, visit our Franchise Development website and see how you can start the franchising process with the “Movers Who Care®”!

Step 1: Review (7-10 days)

This is the initial step in the process where we get to know the candidate to find out what they are looking for, what their expectations are, and walk them through important details such as financial requirements that are necessary to kick off the process.

Step 2: Application (7-10 days)

This is where you’ll fill out a request for consideration, giving you a chance to put into words why you think you’re a good fit with us. Where do you want to be in five years? How involved will you be? What are your goals as a franchisee? All of these questions come into play during this step.

Step 3: Acceptance (14-30 days)

The expectations for TWO MEN AND A TRUCK franchisees are presented with our Franchise Disclosure Document, and we also encourage potential franchisees to speak with current or former franchisees to ask questions about their time in the system to learn more about the role.

Step 4: Planning (30-60 days)

The longest stage of the process, we will provide the potential franchisee with a business plan template for them to fill out. Various team members from our Home Office departments are available to assist you with developing your plan and answering questions you might have about various parts of the operation.

Step 5: Discovery Day (14-30 days)

Come meet our team! This day is all about you as a new franchisee, and you’ll see all of the work involved with the franchising process starting to come together. You’ll learn who we are, what we do, and get a chance to meet various people throughout the business.

Step 6: Awarding (30-60 days)

Congrats – you’re a part of the team! Now, it’s time to get working. We’ll work with you to get your doors open and your business running, with operational experts helping you work through the transition of opening your first TWO MEN AND A TRUCK franchise.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

How to start a moving company

When it comes to opening a moving franchise, nobody has more experience than TWO MEN AND A TRUCK — we’ve helped new franchisees start their own moving companies for nearly four decades now.

Since the very beginning when Founder Mary Ellen Sheets made the decision to take her local moving operation and begin franchising it in the late 1980s, we’ve worked on tweaking and developing our franchising model to be as effective and profitable as possible. This involves developing new services to diversify revenue streams, staying innovative with technology and equipment, expanding our footprint to reach even more customers, and finding new ways to keep our franchisees and their employees growing both personally and professionally.

We’re proud to say we have over 350 franchises across the United States, as well as locations in Canada, Ireland, and the United Kingdom. And guess what? We’re not done!

If you’re looking to be next in line on our list of successful franchisees, check out the video below on how to start a moving company and learn some of the main aspects of franchising with TWO MEN AND TRUCK!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

Mini market territories provide TWO MEN AND A TRUCK franchise ownership in areas with smaller demographics

Regardless of how big or small a certain area of the country might be, one thing is usually a constant: the need for high-quality, professional moving services.

With this idea in mind, TWO MEN AND A TRUCK created the mini-market franchise model, which allows us to bring the reputation we’ve built in the moving industry to areas with smaller populations. This is perfect for potential franchisees who have wanted to get into franchising and own their own businesses, but on a smaller scale than with a traditional market.

The mini market option began in 2017 and has continued to grow at a rapid pace ever since. We are already in the double-digits for mini market locations with territories still available!

Our mini market plan got its start in two states – Montana and Wyoming – and both have found sustained success ever since opening their doors. They’ve helped us fine-tune the blueprint for the minimarket model, learning what works and what doesn’t work, which allows us to provide best practices and useful information to franchisees opening mini markets moving forward.

Watch our video below to see the story of Rob Graham and Justin Woods, who opened their minimarket in Cheyenne, Wyoming!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK: A moving company on a mission

When Founder Mary Ellen Sheets put in a local newspaper ad for the moving business her two sons were running with their pickup truck in the early ’80s, she never imagined how far it would go.

Fast forward to today and TWO MEN AND A TRUCK is the largest franchised moving company in the country with franchises in 46 states and four different countries. With each passing decade, we’ve continued to build our franchising network, expand our service options, serve even more customers, and further establish ourselves as the Movers Who Care®.

But this didn’t just happen overnight. It took endless hard work, dedication, and commitment from each person in the brand. We’re proud to feature a diverse, successful franchisee network and welcome new ways to improve our processes to ensure we’re a brand people want to continue investing in.

To learn more about who we are, what we’ve done, and where we are going, check out the video – “A Moving Company On A Mission” – below!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

A love for the brand helped drive this New Jersey franchisee’s career path

There’s no one clear cut path to franchise ownership with TWO MEN AND A TRUCK®, and new franchisee Mackenzie Kilgariff is a perfect example of this.

While a number of our franchisees started on the trucks as movers or drivers and worked their way up, a large chunk of our franchisee network carved out their own path in their professional careers. For Kilgariff, franchising with a moving company might not have seemed like something she’d ever do just five years ago when she was attending college for criminal justice, but a love for the brand and its people is what set her on the journey to business ownership.

“When I was about to finish up my freshman year of college, [franchisee] Brittany Ishman was actually the one to tell me the Philadelphia location was looking for a marketing intern to help with social media and grassroots, and I thought I would be a good fit,” Kilgariff said. “I had no idea what I was doing and hadn’t even heard of terms like ‘ad words’ and ‘SEO’. Once I jumped in, though, I immediately fell in love with TWO MEN AND A TRUCK. I quickly switched my major to business management, and I knew I wanted to continue with the company. It was like I had an epiphany.”

This epiphany set off a domino effect for a rapid climb up the franchise system for Kilgariff, who went from marketing intern to working in sales as a customer service representative, before her transition to logistics manager and finally landing as the general manager at the TWO MEN AND A TRUCK Princeton location.

Throughout this time, she quickly formed a bond with TWO MEN AND A TRUCK Franchisee Brittany Ishman, and it paid off in a big way for Kilgariff after she participated in the Mary Ellen’s Moving People Forward Scholarship program, which gave her the training and education to open the New Brunswick, N.J., franchise with Ishman at the end of 2021.

It’s been a bit of a whirlwind for the young franchisee, but she’s taking it stride and doing everything she can to grow into the role.

“One of the things I love about TWO MEN AND A TRUCK is the sky is the limit. You can hold every single position, you can move to another state, you can work with other franchises, you can work at home office, and so on,” Kilgariff said. “If you love the brand, you can go anywhere with it. I also loved the idea of the scholarship program and that TWO MEN AND A TRUCK gives you the opportunity to grow as an individual. I love this brand and everything it has done for me, so becoming a franchisee was an easy decision.”

While it’s been an exciting time for Kilgariff, it’s also been a challenge to learn the intricacies of business ownership, and it’s something she’s working each day to take on and improve with.

“This job isn’t for the faint of heart,” Kilgariff said. “At first, it was a struggle for me to take a step back and look at the bigger picture. This is probably the most notable and important thing I’ve learned as a franchisee. A TWO MEN AND A TRUCK franchise has a lot of moving parts working together.”

Still, learning and all, it’s been a successful journey for Kilgariff already, and she’s just getting started. When asked what her goals are moving forward, she doesn’t hold back when saying she wants to be the “queen of moving” in the state of New Jersey, and wants TWO MEN AND A TRUCK to be the only name people care about when it comes to home moving in the state.

She also is extremely focused on making sure her New Brunswick location lives up to the company core values at TWO MEN AND A TRUCK, specifically “inclusion”, and she hopes to build a diverse workplace culture.

The process of being a franchisee has just begun, but the options are endless for Kilgariff. At the end of the day, she would recommend TWO MEN AND A TRUCK franchising to anyone who is interested.

“I experience something new and exciting every day,” Kilgariff said. “Owning a franchise never has a dull moment. Don’t get me wrong – it’s a lot of work, but the payoff is equally – if not better – than what you can imagine. Basically, what I’m trying to say is: there will always be a challenge and there will always be bad that comes with the good, but working at TWO MEN AND A TRUCK? The good is always great.”

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

A decade-long journey with TWO MEN AND A TRUCK leads long-time manager to open his own location in Georgia  

Franchisee Johnathan Cuttino

As Johnathan Cuttino made the move from Virginia to Georgia over a decade ago, he had no idea how much moving would become an integral part of his life.

Starting his new life down south, Cuttino began searching for work, applying for various jobs in the Atlanta-area online before he finally received a call from one of the local TWO MEN AND A TRUCK locations. Next thing he knew, he was on the truck making moves; he was also setting himself up nicely for a new career.

“I never thought I’d be moving furniture for a living,” Cuttino said. “But I tried it, and I fell in love with it, and I fell in love with the company and its culture.”

Fast forward to last month, and Cuttino climbed the ladder all the way to the top when he transitioned to franchisee and opened the new Macon, Ga., franchise with his sister, Jocelyn. It completed a long journey for Cuttino in which he’s held nearly every position there is at a franchise: mover, driver, customer service representative, location manager, and lastly, regional manager.

With so much experience and knowledge of the brand, the transition into becoming a franchisee was too good to pass up.

“[I was excited about] the opportunity to be able to work for myself, doing what I love,” Cuttino said. “Also, the chance to be a part of a proven, successful company that offers support like no other business I’ve seen. The idea of being able to grow as much as you want [within the company] is very attractive.”

Given how much transition he has already made since joining TWO MEN AND A TRUCK, Cuttino is familiar with the process of learning a new role, and noted how prior experience, paired with proper training, will help him make this new jump.

Still, becoming a franchisee is a big-time adjustment, and he knows there’s plenty of new responsibility and knowledge coming with the role.

“One thing I’ve had to remind myself with this change is remembering that I don’t know it all, but what I don’t know, there is someone who does know,” Cuttino said. “There are plenty of knowledgeable people willing to assist me. The best feeling in the world is to have a strong support system that doesn’t want to see me fail.

“I’ve also learned you have to keep moving forward and never slack off. You must hit the ground running to be successful. “

Moving forward, Cuttino will do just what he mentioned above – hit the ground running – and start the process of growing his new franchise. This starts with building a strong team, generating consumer interest, and getting a culture in place that people want to be part of.

“My personal goal is to elevate my knowledge of the business,” Cuttino said. “I want to master every aspect of being a franchisee and become a multi-unit franchisee. My goal for the new location is to be the top performing location in the industry. I want to develop a team of like-minded individuals to grow the business, while helping others create opportunities for themselves within the company.”

With the knowledge he already possesses and the background he has established, the sky is the limit for Cuttino and his future plans.

His hard work has gotten him to this position today, and he jumped on the opportunity when it was available. He recommends franchising with TWO MEN AND A TRUCK to anyone who wants to make a change, as it’s a major goal of his moving forward.

“I would recommend franchising to someone interested for the chance to change lives and move people forward,” Cuttino said. “It’s a chance to be able to create the change you would like to see. If you care about people and want to make a living while helping them, this is a perfect opportunity.”

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK franchising requirements you should know as you do your research

TWO MEN AND A TRUCK franchisee on the phone

Behind every great franchising brand is a unique, detailed, and financially sound franchising system which encourages sustainable profit and growth for the franchisees.

At TWO MEN AND A TRUCK®, we’ve worked diligently to build a franchising model which is both exciting and dependable for new franchisees. Since the company’s very early days, as we began to add on our first franchises outside of Lansing, Mich., in the late 1980s and early 1990s, we’ve looked to partner with new franchisees who share a passion for delivering the highest levels of customer service in the moving industry and who love giving back to their employees and their communities. We feel these are the driving forces behind our brand, and it has helped us expand to 46 states and four different countries.

For any potential franchisee looking to join a franchising brand – not just with TWO MEN AND A TRUCK – the most important step is figuring out the details of your investment. Doing detailed research of what you’re buying into, working with the franchise development teams for a brand to ask important questions, and speaking with other franchisees within a system are all crucial steps in determining if your investment is a good fit.

From the moment we begin speaking with potential franchisees, our Home Office support teams encourage all of the above and work to serve as a valuable resource. Whether it’s figuring out initial startup costs, purchasing trucks and equipment, building out a franchise team, or finding an office location – there are a lot of question involved with franchising, and we’re here to help.

Below are some of the most important questions our franchise development teams go over with potential franchisees before they sign any agreements so they know exactly what they’re getting into.

How much money is needed to open a TWO MEN AND A TRUCK franchise?

On average, the initial investment required for our standard franchise market start-up costs runs between $179,000 and $585,000 depending on a wide range of variables including authority fees and the amount of trucks you purchased. The capital required for a standard market is $150,000 in liquid assets and $400,000 in net worth.

For our mini market franchise locations, start-up costs usually run between $100,000 and $192,000. Mini markets require $80,000 in liquid assets and $160,000 in net worth.

How many trucks are required to open a franchise?

Based on our numbers, the average TWO MEN AND A TRUCK franchise is usually running somewhere around 12 trucks at any given time. We require new franchises to have at least two trucks in operation at opening. Adding new trucks increases your capacity and increases your ability to serve more customers.

What is the best type of market for me?

Multiple factors can go into this, as we offer a variety of different options for new franchisees. Markets differ in both size and demographics, and the decision to open in an existing market or start in a new territory is generally based on the cost and personal preference of the new franchisee.

Also, we offer our mini-market territories which allows for franchise openings in areas with a smaller population. You can learn more about this plan, here.

What is the best time on the calendar to open a new franchise?

There is no right or wrong time to open a new franchise with us. Moving is constant, but a majority of our business happens during the summer months in the year. There are advantages and disadvantages of any season from an operations and finance perspective, but it generally boils down to what fits your personal plan.

How quickly can I expect return on my investment?

According to our franchising data, franchises that had been open for 12 months of operation saw an average gross sales of $682,402, while average annual expenses totaled $655,259. By year three of operations, a majority of our franchise were able to experience significant growth, with an average gross sales of $1,176,579 and an average annual expense total of $951,321.

By year five of operation, the average annual gross sales were $2.2 million with an average profit of 11 percent, showing just how quickly you can start to see a return on that investment.

To learn more about franchising with TWO MEN AND A TRUCK and to find out how you can start your own franchising story today, visit our franchise development website, here!

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

Illinois franchisee’s motivation and commitment to the brand helped him reach his dream of business ownership

People who tend to find the greatest success in life are the ones who don’t shy away from new challenges, responsibilities, or opportunities, regardless of what they might be.

For new TWO MEN AND A TRUCK Franchisee Jake Whitt, he fits this description perfectly – in fact, he’s made it a personal point to never say to no to new responsibility since he started with the TWO MEN AND A TRUCK brand more than a decade ago. This started right from the beginning, as Whitt found himself at a crossroads and needing something new professionally.

“Prior to starting at TWO MEN AND A TRUCK, I was a member of The Business Professionals of America all throughout high school, and this helped lead me to a management position at a retail store soon after,” Whitt said. “During the recession in 2008, this store went out of business, and I was forced to find a new occupation. Work was tough to come by at this time, but I was able to find an opening at the new TWO MEN AND A TRUCK location which was opening in Elmhurst, Illinois in November of 2009. Soon after, I was making my first moves in February of 2010.”

The rest, as they say, was history. Working under former TWO MEN AND A TRUCK Franchisee Paul Brown, Whitt continued taking on new responsibilities and working his way up through the ranks at all of Brown’s franchises before finding himself in a management role.

After nearly 12 years of hard work, dedication, and helping move these franchises forward, Whitt reached his professional dream when Brown sold him the Wheaton, Orland Park, and Chicago Midway, Illinois franchises recently.

“I felt I have been given great opportunities throughout my career with TWO MEN AND A TRUCK, and I’m not one to say no to more responsibility,” Whitt said. “I was lucky enough to have a great mentor in my predecessor Paul [Brown]. He molded me into the businessman I am today, and I intend to use what I’ve learned from him and others within the system to continue the growth at the franchise I now own. It’s relationships like that – plus other relationships I’ve made throughout the brand – that made this such an exciting opportunity.”

These relationships and mentorships have also gone a long way in helping Whitt prepare both personally and professionally for this major transition, something he greatly appreciates.

“I feel that Paul did a phenomenal job of preparing me for these transfers from management to owner,” Whitt said. “One thing I’ve learned is that I need to be comfortable in knowing no process is ever complete in this business because things are always changing. I’ve learned the importance of asking questions to my staff members, and I’ve learned the importance of encouraging change within our staff. You must be open for new ideas, but firm in policy.”

While business ownership will be new for Whitt personally, he will be taking over franchises with an already established reputation and customer base.

There are many goals Whitt is interested in completing now that he’s taken over – everything from culture to sales and career growth for employees – but one main objective will always be top of mind for Whitt.

“Total growth,” Whitt said. “By that, I mean molding a team which can handle growth on every front. That’s always the main goal.”

It’s an exciting time for Whitt as he begins this new journey, and he’s ready to dive in headfirst.. It may not been on his radar in November of 2009 when he first heard of the job opening he would end up taking, but the hard work and dedication he has put in since then has rewarded him in a big way.

“Throughout my growth within the company over the last 12 years, I have constantly been able to speak with other franchise managers and franchisees to assist with my own personal growth,” Whitt said. “TWO MEN AND A TRUCK has been incredibly inclusive to all employees at all stages of their careers, me included. I would tell anyone who is interested in opening their own franchise that it can be a very fruitful investment for you, both personally and financially.”

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook, and for career opportunities, click here.

TWO MEN AND A TRUCK franchising news: 2021 year in review

It’s hard to believe, but another year has passed us by and 2021 is coming to a quick close.

For TWO MEN AND A TRUCK , 2021 was a year of change and growth – especially coming off the challenges we all faced in 2020. Thankfully, with the resiliency of our franchisees and their teams and with the systems we’ve put in place over the years, we were able to survive those challenges and even continued to grow the TWO MEN AND A TRUCK brand into 2021.

With many existing franchisees growing their current operations and expanding, as well as new locations opening up with first-time franchisees – the TWO MEN AND A TRUCK franchising network is as strong as it’s ever been, and that franchise growth is expected to continue going into 2022! With an added emphasis on our mini-market model and finding new franchisees from within our system and from other business backgrounds, what we are building is proving to be a sustainable franchising model that can take the business to new heights.

And, with our 2021 acquisition by ServiceMaster Brands, we have even more resources at our disposal to build on these efforts.

We thought it would be a good idea to take a look back at everything that happened in 2021 on our franchising blog platform and revisit some of our top stories from the year.

Check them out!

1. Franchisee Kyle Norcutt named 2021’s “Moving People Forward award winner

Norcutt has been with the brand for a few decades now, and currently is the owner of franchises in Colorado, Michigan, Utah, and Washington. Numerous employees who have worked at Norcutt’s franchisees have gone on to do great things with our brand, and it’s a testament to the culture that Norcutt has built across all of his locations.”

2. A passion for moving people forward inspires Ohio franchisee to keep chasing success

For TWO MEN AND A TRUCK Franchisee Stephanie Clarey, she has just that – experience and nearly two decades worth of it at her side. Clarey has held a variety of roles within the TWO MEN AND A TRUCK system for 18 years now and over this time, has worked her way up to now having her own location.

3. The Story of the Stickmen

Since the days of literally “two men and a truck” working for extra little extra spending money in the Lansing, Mich., area to being the largest franchised moving company in the United States, we’ve worked to build a brand that helps people move forward in life while also giving back. Founder Mary Ellen Sheets’ simple idea has opened doors for people from all walks of life, and we still carry the mindset of that small, local moving company from Lansing.

4. 14 years after emigrating from Ecuador, San Diego franchisee continues to find success as a TWO MEN AND A TRUCK franchisee

“It means a lot. I feel proud that I’m an immigrant and have achieved my version of the American Dream now that I am a U.S. Citizen,” Gallegos said. “The “American Dream” is alive and well, despite what you might hear these days. America is a great place to move and live and raise a family once you compare it to many other places. I am a true testament that you can still come to the U.S. with nothing and make something out of yourself. It’s just a matter of putting in the hard work and effort into whatever you do.”

5. What a day in the life of a TWO MEN AND A TRUCK franchisee looks like

“The goal for us is always growth,” said Multi-unit Franchisee Nick Roerig. “We want to grow the business, grow people’s careers, and grow the positive impact we can have on the people around us. That’s what’s great about this company – it is a place where you can grow all of these things with like-minded people.”

6. New North Carolina franchisee used family as motivation to advance and grow his career

Many TWO MEN AND A TRUCK franchisees began their journeys on the trucks as movers and drivers and for new franchisee Jeremy McDuffie, he is no different. McDuffie – along with co-franchisees Tim Kirian and Brian Churney – recently opened the TWO MEN AND A TRUCK Outer Banks, N.C. franchise. This is not only a milestone achievement for our brand as we open a new location, but also for McDuffie, who was able to have years of hard work solidified as he transitions to the franchisee role.

7. TWO MEN AND A TRUCK frequently asked questions

When you open a TWO MEN AND A TRUCK franchise, your main goal is to oversee all assets of the franchise and ensure they are operating smoothly. This includes hiring a management staff and movers and drivers, purchasing trucks and moving equipment, and more. Most importantly – you want to build a culture of success within your franchise to ensure you keep growing within your community.”

8. Multiple revenue streams possible when franchising with TWO MEN AND A TRUCK

“Franchising with TWO MEN AND A TRUCK gives you the ability to run a small business with the support of a very caring system,” said Josh Payne, franchisee of the TWO MEN AND A TRUCK Canton, Ohio, location. “The revenue and profit potential in comparison to other franchising opportunities is incredible. When you add those things with the ability to truly help people and make a difference in the community, it is an opportunity everyone should look into.”

9. TWO MEN AND A TRUCK franchising requirements you should know

Financial planning is critical for any business journey, and franchising is no different. We encourage all potential franchisees to do their due diligence as they inquire about the franchising journey with us., We also do our best to offer helpful resources and answer questions they might have along the way. From the initial franchise startup costs to purchasing trucks and equipment, building your team, and finding an office – there can be quite a bit of research involved.

10. Wyoming franchisees use TWO MEN AND A TRUCK’s mini-market model to excel in smaller territory

“Mini-markets run very similar to our tradition markets, but on a smaller scale. We now have the technology and support mechanisms in place to help create a profitable business in a market that requires a smaller local support staff,” said Jon Nobis, CEO of TWO MEN AND A TRUCK. “The TWO MEN AND A TRUCK brand has grown significantly throughout the United States, giving customers a recognizable yet local name to do business with no matter where they move.”

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK embraces Hulu to reach new customers and help franchisees strengthen the brand across local markets

TWO MEN AND A TRUCK franchisee on the phone

As the media landscape continues to evolve, consumer behavior follows close behind. With more consumers ditching traditional cable or satellite TV subscriptions and consuming content through their connected TV (CTV )— usually on one of the many over-the-top (OTT) services such as Hulu — brands are shifting even more ad dollars to these emerging channels. For context, the number of CTV users in the U.S. reached 203 million in 2020.

These trends are why TWO MEN AND A TRUCK® began using Hulu Ad Manager in 2020 to create impactful, local streaming TV campaigns. We’re able to leverage Hulu’s 39 million subscribers and their robust targeting options to put our brand in front of the right consumers.

“At the corporate level, we have initiatives to help local franchises understand options for spending their local marketing budget. Up until now, the spend has been focused on social media, search and display, and network and cable television,” said Bill Barrett, a franchise marketing specialist for the TWO MEN AND A TRUCK corporate team. “While we provide useful information to the franchises, it’s up to them to manage their local marketing spend. One of our challenges, specifically with TV buys, has been the inability to help them if they get stuck, since we lack insight into the campaigns they are individually managing. One of the appealing benefits about Hulu Ad Manager is the ease with which we can buy and manage Streaming TV ads on the franchisees’ behalf.”

The TWO MEN AND A TRUCK campaigns use a blend of demographics, life events, behaviors, interests, and ownership status. Using Hulu’s first-party data and targeting, we’re confident our ads will show to users who fit our ideal customer profile. Franchisees are starting to share similar confidence as more begin to add Hulu to their media mix.

In-depth targeting capabilities are not as readily available in cable and network TV campaigns. These extra layers allow for more control over our campaigns than ever before.

It’s imperative to the growth of our brand that we leverage emerging advertising and marketing technology that provides tangible benefits and value to our franchisees. We are thrilled to add Hulu advertising to our ever-growing list of marketing tools — as we’re confident it will be an integral part of our continued marketing success.

You can read more about how we use Hulu to propel our brand forward in this conversation with the Hulu team.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.