Culture; the essence of business growth and the backbone to TWO MEN AND A TRUCK®’s success

So, you’re looking to start a new business venture. You’re ready to hit the pavement and begin the search for your next business opportunity with a company that is the best fit for you. But, where do you start? What’s the most important thing to look for in a new company?

There is no simple answer to what you should look for when searching for a new business to become a part of. The brand you are buying into, the marketing area you will be working in, and your business plan are all extremely important facets to keep in mind when considering a career change. However, one aspect remains constant as a qualifier to effectively determine if the new business you plan to become part of will be the best for you: culture.

Culture is an essential part of any business. It is the backbone that drives a company’s success. Think about it, you love the product you provide, you love the branding, you love your marketing area, you love working with your customers, but, you hate going into the office each day due to a negative work environment. If you schlep into the building and are continuously counting down the hours until you are able to go home and enjoy a few hours of freedom before you must wake up and do it all again, then you will be miserable. If you are not happy, your business will crumble.

Jeff Knowles, a TWO MEN AND A TRUCK® franchisee — with locations in Ocala, Pasco, Spring Hill, and Tampa, Fla. — believes culture is important to align a business for growth and effective results.

“Company culture is one of the main factors that can steer a business in one direction or another,” he said. “Keeping employees happy and taking care of customers will always produce positive results.”

Complete success, and ultimately, the growth of your business, lies in your people. Your team is valuable in putting your action plans into place and will propel the company into the right direction, creating room for future growth opportunities. The happier and more comfortable your team is with their work environment, the more they will believe in the brand, and become motivated to see it thrive. A good culture keeps a company moving, but a positive culture keeps a company moving forward.

TMATSPRING2013247-2627600322-OWhen researching companies you’re interested in franchising with, be sure to look at the core of the business, noting the culture. Look at retention rates. As a franchisor, we have done an exceptional job building a positive culture and keeping our franchisees happy. Do staff genuinely seem happy and engaged with the company and in the overall growth path for the brand? If the company does not appear to have longevity in its employees, it could be an indicator that the business’s culture is subpar.

Culture is a vital necessity to any business. At TWO MEN AND A TRUCK®, we believe in creating a positive culture for all of our employees, from our frontline staff, and franchise managers, all the way up to our franchise owners. One of our company’s core values is Be Your Best and Have Fun. We want our employees to want to come to work each day. We want them to love their jobs so much, they will put forth their best effort each and every day for the betterment of the brand. Our business is centered on creating a positive culture and experience for both our employees and customers.

“Fun, caring, and success are three words that come to mind when I think of TWO MEN AND A TRUCK®‘s culture,” said Knowles. “Fun: We enjoy going to work every day. Caring: We truly are the “Movers Who Care®” by giving back to our community. Success: It’s exciting watching our business grow through the years and watching our employees grow with us.”

Keep the business’s culture at the forefront of your mind as you search for your next venture. A positive culture will not only make a company successful, but will contribute to its longevity in the community.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. To learn about franchising opportunities, visit

Culture: The Difference Between Good and Great Franchising

Guest blog written by Nick Powills, CFE
Chief Brand Strategist of No Limit Agency

Nick PowillsIn today’s competitive franchise marketplace, brands frequently struggle to identify true points of differentiation. There are a million self-serve yogurt brands, sandwich concepts, and pizza shops – but even with a wide variety of brand familiarity, one characteristic determines the good from the great– culture. Culture is the true x-factor which prospects should desire. And then everything else.

When searching for the right brand, prospects typically identify a similar path to decision:

1)     Do I believe in and love the product or service?

2)     Is my territory available for growth?

3)     Can I make money?

4)     Do I appreciate the leadership?

Each of these points is equally valuable, yet all are secondary to the cultural fit. When a cultural match is made, the x-factor goes into effect, which can ultimately determine your success. Passion leads to success, and if you believe in the missions, visions, and values of a brand, the rest is as simple as following the proven franchise model in place.

Opening a franchise is not as simple as signing a franchise agreement, going through quick training, opening your doors and making money. It is far more complex than that. If you are looking for the get-rich-quick franchising opportunity, search the Internet for unicorns. You are likely to get the same result.

The primary reason culture is the x-factor in franchising is because you will need to rely on your belief in the brand come challenging times – and every business owner has them. Even if your franchise surpassed your expectations in your first year, you will still be faced with growing pains, such as the scarcity of great employees to hire when you scale up. However, if you admire the culture of corporate, then you can respect the fact that they have “been there, done that.” By that I mean you have a team of people who completely understand the ups and downs you will experience.

Culture doesn’t stop at corporate but rather continues into the franchise system. When exploring the right brand fit for you, do you homework. Talk with as many franchisees as you can. Understand their experiences as well as why they picked the brand and whether or not they would do it again. This will provide you with a good glimpse of the believers of the brand – as they all said, “Yes, I am interested in investing my life savings into this brand.”

When conducting due diligence, sure, you want to hear the challenges faced and negative situations encountered. If you are going into a brand for the right reasons, you are going into it because you want to be at the top – or within the top 10 percent of all franchisees. Thus, talking with others in the system who are model franchisees and most successful, this trumps talking with those people who may be sour or negative. The reality is, in any business – even the best businesses in the world (including whatever is No. 1 in your book) – 30 percent of the system will be challenged. It’s simply the 70/30 rule.

The difference between good and great in franchising is culture – but even more so, it’s the people that make up that culture. People write checks. People sell brands. Make sure you relate to those who are paving the way for success for you. The more franchisees who believe in the company, the bigger the crowd that is rallying to support the brand’s goals. The stronger the crowd, the better the core values will be displayed to the consumer. The more the consumer believes in your mission, the more referrals you will get and more money you will make.

Great businesses are built around great people. After loving the product or service, knowing the right territory is available, believing you can make money, and trusting the leadership – make sure you believe in the culture. You will be grateful for those people when you need a hand as you journey through the wonderful path of franchising.

For information on starting your own TWO MEN AND A TRUCK® franchise location and the performance information available to prospective owners, click here.