People make the brand: Who’s franchising with TWO MEN AND A TRUCK®

Written by Jessy Howe

In 2015, the TWO MEN AND A TRUCK® system experienced a record-breaking year concluding with 72 months of record growth and more than $400 million in revenue. Through providing outstanding customer service resulting in a more than 95% referral rate, we’ve continued to grow and set ourselves apart from others in this space.

Over the next four years, the moving industry is predicted to grow and evolve substantially. We expect a similar upward trend and to continue evolving while keeping a keen eye on meeting the needs of our home and business customers. No matter the size or distance, we want to be the preferred mover with a professional team customers can count on for a stress-free, efficient moving experience. With a vision and a franchise system that is committed to Moving People Forward®, our customers can trust we will be here to meet their unique needs.

As we continue to expand, we rely heavily on our people to successfully move the brand forward as a system of one. In 2016, we will hire more than 9,000 employees in total and sign on 30 new locations. Having been named as one of Forbes 2016 Best Franchises to Buy, we are excited for this significant year ahead.

The infographic below illustrates our growth and breaks down who is franchising with TWO MEN AND A TRUCK®!

FD infographic

TWO MEN AND A TRUCK® is the first and largest franchised moving company. There are currently 349 U.S. locations and 35 internationally between Canada, Ireland, and the United Kingdom. We are proud to have 2,586 trucks and 6,545 system employees helping to complete two moves per minute on average! Each location is independently owned and operated.

For more information or to learn about opportunities in becoming a franchisee at TWO MEN AND A TRUCK®, visit to begin moving your career forward!

Best friends and business partners: How TWO MEN AND A TRUCK® franchisee duo makes it work

Nathan Berns and Matt Rose are best friends. They also happen to be business partners and run multiple TWO MEN AND A TRUCK® franchises together. When considering opening a business, it’s vital to know who you are going into business with.

“We have always worked well together and we trust each other implicitly,” said Matt. “For both of us teaming up was not really a question it was just a matter of finding the right opportunity.”

Having your business partner as one of your best friends adds a unique dynamic to the business.

“It’s really nice to have a good friend who can completely relate to how your day went and who can make each other laugh at the end of a stressful day,” said Nathan.

And whatever they are doing is working! Their location in Annapolis is on track to hit close to $1 million in its first year of business and their Cedar Rapids, Iowa location is seeing 26% growth year-to-date.

If you are considering opening a business, it’s important to have full trust in your business partner. Nathan and Matt agree that it’s equally as important to know each other’s strengths and weaknesses. Knowing where one another’s skills and talents lie allows you and your business partner to hit the ground running and easily split up tasks and

“We weren’t really concerned that becoming business partners might put a strain on our relationship,” said Matt. “Our friendship developed in a pretty high pressure environment so this feels like a natural progression in our friendship.”

Before Matt and Nathan went into business together, they had many frank conversations about expectations and the realities of this business before making commitments. They recommend all business partners do this before taking the plunge.

Being a multi-unit franchisee keeps you busy. The biggest challenge is overseeing multiple locations while maintaining high standards.

“There are so many moving parts it’s easy for things to fall through the cracks; fortunately, we have an excellent team that we trust,” said Matt. “They are doing a great job helping execute our vision.”

Nathan and Matt recently opened their second Maryland location in Crofton. While their priority is their existing business, they have ideas for the future and are always looking for growth opportunities.

Nathan Berns and Matt Rose are true assets to TWO MEN AND A TRUCK®. Their passion, motivation to succeed, and teamwork has made them a strong force on the East Coast.

Visit to learn more about franchising opportunities. TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us move your career forward. Consider investing in us and becoming a franchisee today!

Friends turned business partners

blog FD

Multi-unit Franchisees Nathan Berns and Matt Rose have grown in unison with TWO MEN AND A TRUCK®. Nathan initially became a franchisee in Cedar Rapids, Iowa in 2012. After experiencing tremendous growth and success, he convinced Matt to look into TWO MEN AND A TRUCK®. Matt jumped on the bandwagon and became a franchisee in 2014 with the opening of the Annapolis, Md., location.

Nathan and Matt met at the University of Iowa law school and instantly became friends. Upon graduation, Matt and Nathan decided to forgo careers in law and pursued professional poker full-time while looking for investment opportunities. As Matt and Nathan started thinking about having families of their own, they knew they wanted to find a more stable profession. Nathan moved on to own a commercial window cleaning company, while Matt became an executive at an international telecommunications company. Matt and Nathan had big hopes and dreams, but they weren’t aware of the amount of success they would achieve and just how bright their futures would be.

Since completing his education, Nathan had only worked for himself. He dove head first into the world of entrepreneurship and has never looked back. While it can certainly be less “comfortable” than a traditional career, Nathan is excited by the opportunities and flexibility being a business owner entails.

Similar to Nathan, after completing his education, Matt pursued poker full-time and his plan was to continue being self-employed and look for investments. However, when the TWO MEN AND A TRUCK® opportunity presented itself, Matt decided to make a career change and join the corporate world. Leaving the comforts and security of his previous careers was difficult for Matt, but becoming a business owner was always a part of his plan, it was just a matter of when. For both men, being a business owner means independence and an opportunity to create something for their families that they would not be able to do in a traditional career.


Nathan saw an online advertisement for TWO MEN AND A TRUCK® when he was researching businesses for sale, he saw the opportunity as recession-proof and before he knew it, he was purchasing the existing Cedar Rapids, Iowa location. Knowing Nathan was succeeding with TWO MEN AND A TRUCK®, Matt began taking steps to learn more about the brand. It soon became obvious to both Matt and Nathan they should work together again. They began researching available territories and soon found an ideal location in Maryland.

Why franchising?

“Having a franchise means that you have a proven business model,” said Matt. “We are both married with small children and it is extremely important to us that we are making smart business decisions that we are confident will lead to success. Becoming a part of a franchise means that we have a support network that is there to help us succeed, it is very reassuring.”

Has Nathan and Matt’s story inspired you? To learn about franchising opportunities, visit TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move your career forward, invest in us today!

Transparency: The assurance you need to invest

When you think of transparency, what comes to mind? In business, transparency refers to freedom from pretense or deceit, or a lack of hidden agendas. Transparency is a vital factor in business more so now, than ever before. You might be wondering why transparency is so important. Consumers and business owners are less trusting of companies and corporations than ever before.

It is important that a potential franchisee is assured the brand he or she is considering investing in is honest, trustworthy, and transparent. As an individual looking to franchise, consider the following information.TMAAT102-2258018082-O

Look for a franchise company which allows easy access to financial and other vital information. As a prospective franchisee, you should be able to discern data and financial information quickly and easily. Stats you’ll want to research in your pre- investment planning are average location initial investment costs, average annual revenue per location, average profit per location, average length of time for a new location to become profitable, percentage of royalties paid to home office, franchise renewal fees, timing, and parameters.

You should also research the variety and quality of corporate office services available, such as human resources, training, marketing, accounting, information systems, and other functions. Also, make sure the franchise fee and royalties paid per location are appropriate for the level of corporate support offered.

What characteristics define the company’s culture? This can be just as important as the financial health of the company. Are current franchisees pleased with the company’s business model, executive management style, and the general direction in which the company is heading? Do the current franchisees feel valued, listened to, and supported by the franchisor? Are franchisees engaged with the system; do they meet regularly, communicate with each other, and attend annual or semi-annual meetings to stay in touch and engaged? These are all important gauges of a company’s overall values, culture, and management philosophy. It’s critically important to evaluate these attributes when deciding whether a franchise system will be a good fit for you.

TWO MEN AND A TRUCK® prides itself on honesty, integrity, and transparency. Our core values are based on the Grandma Rule®, the founding family’s belief that all customers should be treated the way you would treat your grandmother – with kindness, integrity, and honesty. Our business practices exemplify our core values, and these values are purposefully considered with each company policy decision. Prospective franchisees are encouraged to contact current franchisees for open, honest feedback about TWO MEN AND A TRUCK®.

All current franchisees can access real-time online reports showcasing each location’s financTMAAT044-2257997453-Oial performance, customer service, community service, and key metrics. An overview of these metrics is available to prospective franchisees as well. The popular and well-attended Annual Meeting is held every spring which is attended by approximately 90 percent of franchisee, along with their key team members; this indicates a robust employee interest in company events and culture. At the Annual Meeting, franchisees are encouraged to network, share best practices, collaborate to identify solutions to their challenges, learn more about the evolving industry and specific business practices, and interact with the corporate office staff – all activities which characterize a true “system of one.” TWO MEN AND A TRUCK® has more than a handful of franchise owners who have “grown up” in the system, starting as franchise location movers, drivers, or CSRs and eventually becoming franchisees of their very own franchise.

Transparency, simply stated, means a company has nothing to hide. They’re not afraid to share financial, cultural, or business policy information because they’re confident in its accuracy and how it fosters a culture built on trust. TWO MEN AND A TRUCK® is defined by a strong vision which is executed by honest, caring people who treat others as we’d want our grandmother to be treated. Grandma would be so proud!

For more information on starting your own TWO MEN AND A TRUCK® franchise location and the performance information available to prospective owners, visit our franchise development site.

Hello, Pasadena!

On Thursday, June 11, TWO MEN AND A TRUCK® Pasadena held its grand opening celebration and ribbon cutting. After much anticipation and planning, the grand opening of our second corporate store was a success!

As TWO MEN AND A TRUCK® continues to expand throughout California and the entire West Coast, the Pasadena location will serve a significant role as the hub of our system in the West.11392969_1599696826914439_7880764025784817361_n

“Being in business now for 30 years, we just opened our second corporate location in Pasadena, Calif., which is a huge milestone for our company,” said COO Jon Nobis. “Our first corporate location is in our founding city, Lansing, Mich. Operating this franchise on the West Coast opens a door to countless possibilities for our brand. We’re excited to see what the future holds with our new location in Pasadena.”

“We are thrilled to be open for business in Pasadena,” said West Coast Business Development Consultant Matt Cutler. “It is also worth noting that 20 percent of all moves in the United States begin or end in California, and we are very excited to begin capturing more and more of that business in Pasadena and beyond.”

The golden state has been on our radar for quite some time. There are multiple franchise locations in Sacramento, Calif., San Jose, Calif., and Sand Diego, Calif. It wasn’t difficult to choose Los Angeles as the city we wanted to expand in. Not only is LA densely populated, it’s centrally located in California.

11406614_1599696490247806_3077738214731713257_nWith more than five years of consecutive growth, we have been looking for further opportunities to expand and support our system,” said CFO Jeff Wesley. “We wanted to build a location that can grow not only to be a successful franchise, but a training hub as well. We are excited about having more success in California and providing opportunities to customers and franchisees.”

The plan is to eventually open 30 franchises in California in the coming years and 10 in the next few years. Having a corporate hub in Pasadena is vital to our success, not only on the West Coast, but all across the U.S.

“We are looking for solid leaders with b11406859_1599697790247676_8400358744623851220_nusiness acumen who are passionate about our brand and vision as we continue to expand in California,” said Jeff. “We continue to have record success and we are pushing expansion in California and the entire West Coast. We are confident we can bring more development, jobs, and opportunities to the West. We want to help move people forward.”

Launching TWO MEN AND A TRUCK® Pasadena is a huge accomplishment for the system. We continue to push the brand forward and invest in infrastructure and investments we see fit for growth and success.

“We feel this investment to the West shows our commitment and support for our West Coast as well as our system,” said Jeff. “We’re excited for the possibilities it brings the brand. The Western market has great potential for us. When we continue to strive for a 96 percent referral rate, and invest in the things that we do, we see huge growth coming from the West in the coming years.”

Opening a corporate location in California puts us one step closer to our 2018 vision. If you are interesting in becoming a TWO MEN AND A TRUCK® franchisee please visit TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. If you are interested in staying up to date on franchising opportunities and stories highlighting top-notch franchisees in our system, subscribe to our blog.

Joining the franchise industry

In lieu of change, new beginnings and a new year, perhaps becoming a franchisee is in your future. Franchising is a growth business model filled with immense opportunity for you!

According to Small Business Trends, “Its popularity has to do with its proven track record of success, more people want to own their own business and the relative ease in which people can become franchise business owners.”

These attributes, among many others, have contributed to TWO MEN AND A TRUCK®‘s record number of expansions in the past two years in addition to more than 60 months of consecutive growth for the system.

Before becoming a franchisee, be sure to follow these six tips to truly understCD100-0144and what it takes to join a franchise system.

Basics first
First things first! You need to fully understand franchising and what it means. Become familiar with franchising terms, the business model, success stories, expectations, and what becoming a franchisee entails. If you want to be successful, put in the time to learn what you’re getting into. It is a partnership model, and you want to understand the role you would have as a franchisee.

Do your homework
Conduct research. It’s imperative to understand brand expectations, capability, support, and success. When you decide what concept you want to franchise with, really get to know that brand and understand how they operate and drive revenue. Of course, not all brands are the same. Look at the sustainability of the model, the track record of success, the resolution, talk with other franchisees, and look at the support and capabilities of the franchisor. Additionally, look even beyond the numbers and model to understand some of the attributes that make the brand special such as their impact on communities, charities, etc.

Assess your needs
Develop a comprehensive business plan. When creating your businesses plan, determine timelines, budgets, organizational charts, and a competitive analysis, and include in-depth details. Lastly, understand your capital needs to launch and grow this exciting new venture.

Love what you do
Make sure you love the opportunity for your brand. If you don’t like what you’re going to do, you won’t be happy or successful.

As David Frost said, “don’t aim for success if you want it; just do what you love and believe in, and it will come naturally.”

Beyond our impact to serve customers daily, at TWO MEN AND A TRUCK® we love to serve our communities and this impact changes people’s lives in unique ways.

Evaluate your opportunities
Identify unique business or personal opportunities the franchisee system could provide you and in addition to other added benefits. Are there opportunities for growth or expansion? Is this a model that supports your personal needs over the long term? Do your values truly align with the core values of the brand? Also, is there alignment with the partnership expectations and the dynamics of the established franchisor-franchisee relationship?TMAAT047-1499041168-O

Look at trends
Inspect the overall health and trends of the brand. It’s not wise to invest in a business that is only a fad. Ask yourself if that business will be around in five, 10, or even 15 years. Learn about the history of success of the metrics at all levels and all states/locations. Compare how different franchises operate by speaking to existing franchisees and pick a great franchise model that fits what you believe in.

Franchise with TWO MEN AND A TRUCK®

Has TWO MEN AND A TRUCK® captured your interest? The TWO MEN AND A TRUCK® franchise system is the largest, fastest growing franchise brand with an integrated way to run a moving franchise. We are constantly investing millions annually to improve our operating system. With a proven track record of growth and the highest customer service referral rate in the industry, we are posed for even more success in the coming years. We are setting records at all levels and whether you are an accountant, insurance agent, doctor, or CEO, we have the system and results for those looking to invest and own their own business.

It’s important to understand TWO MEN AND A TRUCK® views their franchisees as long-term partners. The partnership is between the franchisee and Home Office to strengthen the brand and its success. The partnership between franchisees and Home Office requires a large amount of communication and engagement. We work daily to move our franchisees, customers, and communities forward.

Visit our website for more exciting information on TWO MEN AND A TRUCK® and our franchising model. You can also download the following documents, here, which is your first step in becoming a TWO MEN AND A TRUCK® franchisee.

  • Item 19 Document – The Item 19 document is a public document that discloses franchise financial information.
  • 12 Week Timeline to Opening – An easy timeline of requirements you need from 12 weeks out to opening day.
  • Investment Requirements Document – A single page document detailing the investment range you can expect.

New Year New You: Meet Kathleen White

Kathleen White is a successful franchisee in Virginia Beach. Her story is incredibly inspiring for those who are considering entering the franchise industry, especially when it comes down to leaving a career of familiarity. Kathleen’s life completely changed when she made the decision to quit her long-time job in Michigan to become a TWO MEN AND A TRUCK® franchisee in Virginia.

Q: What peaked your interest about opening a TWO MEN AND A TRUCK® franchise? When did your franchise officially open?

Kathleen: At my previous position with the State of Michigan, I worked with the TWO MEN AND A TRUCK® headquarters when they were looking to expand their corporate offices. The more I got to know them, the more I liked what they stood for – I was attracted to their high level of integrity, their commitment to the community, and we shared similar values. When I learned about the franchise opportunity, I felt like it was a great fit. We opened our Virginia Beach franchise on September 9, 2013.

Q: What was the deciding factor to open a
TWO MEN AND A TRUCK® franchise?
Kathleen and truck
Kathleen: I was ready for a career challenge and I saw this as an exciting new adventure! I did my homework and our research revealed Virginia Beach to be a very strong market. I was raised in the south and was looking forward to moving back to that part of the country someday. When I learned about the new territories opening up in Virginia, I jumped at the opportunity! 
: What was your previous career, prior to becoming a franchisee? How do you think your background will positively affect your role as a franchise and lead your franchise toward success?

Kathleen: I did economic development for the State of Michigan for 19 years prior to joining TWO MEN AND A TRUCK®. In my role as a business development manager, I worked with many different types of companies of all sizes. I learned a lot just from watching them grow and also from observing their missteps and how/if they recovered from those mistakes. I have a strong sales and administrative background. I recognized this was a chance for me to bring the proven, trusted system that TWO MEN AND A TRUCK® offers, to the moving industry in this region. I was very excited about bringing the brand to Virginia Beach!

Q: Describe your franchise’s success in its first year and a half. What major milestones have you achieved?

Kathleen: We are so proud of the work we have done in our first year! In this industry, some key highlights are worth noting. We surpassed our projected sales by more than twice what we predicted! We doubled our trucks from 3 to 6 and increased our staff to 20 people. We have the best moving crews in town and a very low turnover rate with our movers, even during our busy season. We are proud of our safety record and we have had no notable injuries or worker’s compKathleen claims. We have had no Department of Transportation (DOT) violations and passed our first DOT audit with flying colors!

: What was the hardest part for you when you completely reinvented your life and became a franchisee?

Kathleen: It was difficult to leave a very satisfying job with great pay, benefits, and retirement and head into the unknown, especially into an industry I had absolutely no experience in! I left my family, friends, church, and my life in Michigan to launch a new career with TWO MEN AND A TRUCK®. At my stage of life, most people are focusing on retirement and winding down their work career. I took a risk and invested my retirement into this franchise, but I’ve never looked back! I believed in the brand and my ability to successfully bring the brand to the Virginia Beach area, so I was willing to take a leap of faith. That’s how strongly I believed in this opportunity and my purpose within it!

Q: What advice do you have for someone who is thinking about leaving a career (one they are comfortable with and are used to for so many years!) to go franchising?

Kathleen: Well, it’s not for the faint of heart! But, there really is less risk than it might seem at first. The brand is known and trusted and the support system is already in place. There is assistance to help get you started and other franchisees are absolutely invaluable in their willingness to share their experiences and expertise. Franchisees are a tremendous resource; however, you should do your homework and be sure you have weighed all the various factors and life changes this may entail. If you are ready for something new, exciting, and very rewarding, I highly recommend you take the plunge!

Q: What are your plans or goals (for your franchise or franchising in general) for 2015? What about your five-year goals?

Kathleen: Obviously, our goal is to grow sales in our Virginia Beach location and continue to develop brand recognition. There is great potential in this market and our intention is to continue grabbing market share. Our five-year goal is to purchase another franchise either in this area or in another East Coast state.


The TWO MEN AND A TRUCK® franchise system is the largest, fastest-growing moving franchise in the country. Did Kathleen’s story intrigue you? Be sure and check out for additional information on how franchise opportunities can advance your career.

Franchising Forward: Meet TWO MEN AND A TRUCK® Franchisee Justin Tangeman

Justin TangemanTulsa, Okla., Franchisee Justin Tangeman began his journey with TWO MEN AND A TRUCK® as a driver and after many years of hard work and dedication to the brand, is now a TWO MEN AND A TRUCK® franchisee. Justin still loves the fact that his day at work is always different and now as franchisee, he is routinely faced with business decisions and management duties that require quick thinking and full attention.

Justin always had the goal of owning a business in mind and realized he wanted to become more involved with TWO MEN AND A TRUCK® after he became a manager. While in this management role, Justin began to understand how great this organization is and what a special franchise system he was already part of. Once he recognized how closely his beliefs aligned with the TWO MEN AND A TRUCK® Core Values, he knew continuing to work here would be a great fit for him.

Justin found his calling early in his career, although he said there wasn’t one deciding factor, rather a collection of experiences as a driver and manager. These experiences showed him TWO MEN AND A TRUCK® would be a great company to be a part of.

Successful franchises seem to have key factors to their accomplishments. Justin attributes his key factor to surrounding himself with honest employees that want to make the business great. The success of a franchise starts with building the best team possible and keeping the team motivated and happy. With a 96% referral rate, this motivated team strives to exceed their customer’s expectations with every move and their everyone is  taking notice.

“Happy customers and employees are crucial to maintaining the reputation as the best moving company in town,” he said. “I am a believer that if you have both of those you will always be successful. Of course, we have many other goals we wish to achieve in the next five years, however none of them will be possible without happy customers and happy employees.”

With a 26.9 percent year-to-date revenue increase, providing exceptional customer service has proved to work out great for Justin and his franchise. “Never tell a customer no,” said Justin. “Make every reasonable effort to service as many customers as possible, otherwise your competitor will get the job.”

Justin’s story of hard work and moving up within the company is refreshing and something many franchises within the TWO MEN AND A TRUCK® system are starting to promote. TWO MEN AND A TRUCK® employees are faithful to the brand and live the Core Values day in, and day out.

Like what you hear about the TWO MEN AND A TRUCK® system? Be sure and check out for franchise opportunities.


Keys to obtain franchise business success

FranchiseeDo you have the ambition and drive to be your own boss? Starting a franchise business is not something to be taken lightly, but it’s a calculated risk which can truly pay off in the end. Franchising is a great way to reduce threat of failure while increasing your odds of succeeding in the business world. However, just because you bought into a franchise model doesn’t mean you get to go on permanent vacation. You still need to put in the effort to execute a proven business model in order to be successful. So how do you ensure you optimize your business and succeed? I’m glad you asked!

Research franchises

Before selecting a franchise, research the pros and cons of the different franchise models out there and find franchise systems which interest you. There are numerous brands to consider, so find one that fits your interests and aligns with your personal Core Values, so you can believe in the business and enjoy the work while making money.

Once you have the list narrowed down, it’s important to dig a bit deeper and see how the franchisor supports their franchises. Do they have dedicated training and development, marketing, human resources, and sales teams as well as business consultants to help you along the way? What do their reporting dashboards look like relative to depth, benchmarks, and system transparency? What tools by way of programs, platforms, and training can be leveraged? Ask for franchisee contact information and ask them about the pros and cons of the business along with the state of their partnership with their franchisor. Verify the ways the franchisor demonstrates a commitment to continually investing into the business to help their franchises grow.

It’s also important to ascertain the kind of marketing programs and ROI-enhancing lead generation strategies the franchisor offer to assist  your business not only once you’ve opened your doors but beforehand to promote the new franchise. Our teams at the TWO MEN AND A TRUCK® Home Office are dedicated to help our franchises thrive in their marketing areas.

Startup franchises: We have a First Gear team whose sole purpose is to work with new franchises 12 weeks out from their opening date to ensure they are prepared in every area of the business. But it doesn’t end there! They will continue to work with the franchise for the first full year; this is called the Second Gear process. If a franchise is struggling, the team will help them develop a plan to overcome each challenge. Our training and development team is there the help franchises get their teams ready to go opening day by designing and delivering training programs for all levels of the TWO MEN AND A TRUCK® system. Our team also supports all employees in the system through STICK MEN UNIVERSITY®, offering instructor-led training, online training, and career development programs. Additionally, reporting dashboards and metrics are transparent and multi-faceted, providing visibility about performance by franchise, operating unit, or system-wide, and each department is dedicated to help franchises along the way.

Mature franchises: Once a franchise has become established, our franchise business consultants work with the franchises on a regular basis to ensure they continue to grow, hit their goals, and become profitable. Our consultants do regular onsite field visits so they can interact with the specific location in order to help the franchise with business opportunities through system best practices that ultimately lead to profitability. What these visits also allow for is the opportunity for the consultants to glean new ideas from the field and identify emerging best practices they can share with the rest of the system – a huge benefit of the franchise model.

Build a business plan

When you’ve selected your franchise, immerse yourself in the processes and tools the franchisor has created and engage yourself with the partnership. Invest in your organizational structure to ensure you have enough people to capture the business effectively. Equip yourself based on two potential outcomes: (1) Customer volume is slower than anticipated; and (2) Customer volume is more than anticipated.

In the business world, it’s vital to be focused but still remain flexible. To accomplish this, have a fully implementable business plan, and constantly refer and adjust it on both a monthly and quarterly basis.

At TWO MEN AND A TRUCK®, the most successful franchises who stand out from the rest have a business plan and a budget they refer to on a consistent basis. If a tactic is successful, they know why. The same goes if something falters or fails. They take notice quickly and work to address it. We cannot stress how eminent it is to have a business strategy and work to execute it in order to achieve the goals and the vision set by the franchisee.

Develop a winning team

Growing and developing your team is significant to achieving business success. Your frontline staff are the team members who interact with customers on a daily basis. Make sure they not only know how to do their job but love it as well. Promoting a positive work culture, establishing employee incentive plans, creating a pleasant work space, as well as providing up-to-date equipment are key ingredients to guiding employees toward job success. Also, giving them defined job descriptions and expectations, setting obtainable goals, and mixing in stretch goals will also help drive your business and its potential for growth. Another critical component to employee retention is showing them a possible career path within your organization. This will give them a clear picture of their future career so they envision sticking with you long-term.

Meet with your team on a regular basis. This is a critical time to review what they are doing well, any areas of opportunity, hurdles they may be experiencing and then discuss how can you can overcome them together. Open communication with your team gives you fresh a perspective of your business from the frontline view.

There are many tools and resources continually being developed by the TWO MEN AND A TRUCK® human resources department to help franchises not only find quality employees but retain them by creating a positive work environment.

For information on starting your own TWO MEN AND A TRUCK® franchise location and to access performance information which is available to prospective owners, click here.

Motivating a franchise system

Have you ever tried to motivate anyone? A spouse, a child, a family member, a friend, an acquaintance, a classmate, a co-worker … the list could go on and on. Lifting up the spirits and motivation of one person can, at times, be a challenging task to conquer. Multiply that by 100, 1,000, 10,000. It surely can’t be easy. So how do our CEOs of the world do that within their companies, and, more importantly, how do franchisors encourage and lead their entire franchise systems? How do they motivate their franchisees to feel as passionate and loyal to the brand as they do?

RandyS“I think when it comes down to motivating a franchise system, it’s no different than motivating a sports team or any other entity involving people. I recommend focusing on two key areas: ‘Why?’ and ‘Where?’” said TWO MEN AND A TRUCK®/International, Inc., President Randy Shacka. “Fulfillment in what we do comes from why we get up and do what we do every day. Let’s face it, moving is not glamorous. There are no paparazzi around snapping photos of us moving furniture day in and day out. But our fulfillment and why we get up each day comes from the satisfaction of moving a family into their new home, moving someone out of a troubling situation and into a better place in life, and the satisfaction of knowing your hard work and service resulted in the customer referring you to several friends and family. The ‘Why?’ is critical to motivation as it’s the heart and soul of your business and what people do each day to fulfill their purpose. Our ‘Why?’ is simple but powerful: To Move People Forward. It’s a motivating phrase in itself when you look at how our brand has been able to move customers forward, employees forward, and our communities forward.”

As Randy mentioned above, the passion and the loyalty to a brand and its ultimate purpose should be the driving reason to motivate a system, and ultimately you can reflect on how that has all been done.

“The flip side of the ‘Why?’ is where you are headed,” Randy said. “That’s where our vision comes in. Painting a picture of what life looks like in the future is critical to show where our purpose in the business is taking us. Would you rather be working at a company that has no goals, no vision, and no idea of what you are building? Or would you want to be challenged, stretched, and shown what life looks like in the future and the opportunities that will exist. We believe the ‘Why?’ (our Purpose) drives us to our (‘Where?’) vision and both are motivating factors to keep us going after more as a brand.”

As president of TWO MEN AND A TRUCK®, Randy takes both areas, the why and the where, and shares tangible TWO MEN AND A TRUCK® stories from across the country to help motivate others in the system. These include stories of employees living the core values and customers raving about the services they received.

“Reading one positive email a day can do wonders for your psyche,” said Randy. “Business is tough, moving is tough, but we have to share these stories confirming why we are doing what we are doing and how it’s making people feel …”

Take a look at even more TWO MEN AND A TRUCK®/International, Inc., efforts to keep its franchise system motivated and recognized for their outstanding work each year!

Annual Meeting

It’s the one time of year all franchisees come together to network, learn, and be awarded for their astonishing work the year prior. TWO MEN AND A TRUCK®’s annual meeting could be appropriately called a family reunion. The vibe and atmosphere truly is upbeat and exciting as franchisees reconnect and see all of the great friends they’ve made over the years. You see many hugs, many laughs, and many jokes. Most importantly, it’s a time when franchisees can connect face-to-face with their peers, and share what works, what doesn’t work, and what could be implemented in the future to improve overall business. A unique aspect is the TWO MEN AND A TRUCK® founding family, executives, and Home Office staff are all on hand to listen and implement franchisee feedback. What’s more motivating than learning new business processes, visiting friends you haven’t seen in a year, and being recognized for the blood, sweat, and tears (hoping for no blood, though!) you’ve put into your business?!

The Black Wolf group poses with Las Vegas impersonators during the 2014 Annual Meeting Awards Night in Las Vegas, Nev. Black Wolf is a multi-unit TWO MEN AND A TRUCK® franchise group with locations in Pinellas, Fla., Orlando, Fla., St. Paul, Minn., Minneapolis, Minn., Las Vegas, Nev., Salt Lake City, Utah, Mesa, Ariz., and Tucson, Ariz.

The Black Wolf group poses with Las Vegas impersonators during the 2014 Annual Meeting Awards Night in Las Vegas, Nev. Black Wolf is a multi-unit TWO MEN AND A TRUCK® franchise group with locations in Pinellas, Fla., Orlando, Fla., St. Paul, Minn., Minneapolis, Minn., Las Vegas, Nev., Salt Lake City, Utah, Mesa, Ariz., and Tucson, Ariz.

Am 2

TWO MEN AND A TRUCK® franchisees and managers attend educational sessions and round table events to talk with subject matter experts and navigate through new system tools during Annual Meeting.

System Awards: Creating friendly competition

hot 100

Hot 100s member for March 2013! Congratulations to Jessica Lolley from Tuscaloosa, Ala.!

A key benefit of having a system of peers is you’re able to reach out on a regular basis and solicit feedback and tips on various business practices. When you have friends within the franchise system, a little competition is a good thing. Competition is the best motivator and can often yield fantastic results. The TWO MEN AND A TRUCK® Home Office awards franchises year-round, not just at its Annual Meeting awards night each spring. For example, franchise sales teams that do a stand-out job assisting customers, and who pull in top scores on their sales shops, receive the sales HOT 100 Award. The Home Office sales team also recognizes one franchise sales superstar a month to promote what great things they are doing in the franchise system and how they are truly moving customers forward. The Home Office operations team recognizes one franchise a month with what’s called the Impact Award. This award goes to franchises that are out there in their communities doing great things, making a difference in the lives of others. These are just a few examples of the franchise recognition that goes on behind the scenes.


Being part of a franchise system can oftentimes be stressful, especially when initially learning the myriad processes and business practices. The good thing is all new franchisees are required to attend a two-week training session at the Home Office in Lansing, Mich., where they will learn all aspects of the business. The goal of this training is to educate and encourage franchisees to start their new franchise off on the right foot. Franchisees who have attended this educational session make lifelong friends within the system and gain a great understanding of how TWO MEN AND A TRUCK® operates. In addition to the initial training session, there is a complete training platform called Stick Men University® where each position within a franchise can go to learn using online training courses anytime they’d like. This gives the entire system an opportunity to stay up-to-date on educational opportunities and TWO MEN AND A TRUCK® practices.

January 2014 franchise operations class with new franchisees and managers.

January 2014 franchise operations class with new franchisees and managers.

The setup for TWO MEN AND A TRUCK®’s new franchisee class in Stick Men University®.

The setup for TWO MEN AND A TRUCK®’s new franchisee class in Stick Men University®.










Being transparent with information is essential for franchisors to keep franchisees in touch with what’s transpiring within the system. TWO MEN AND A TRUCK® schedules regular webinars with the entire system in which various topics and timely information are discussed. This also gives franchisees an open platform to discuss their concerns and allows them to weigh in on hot topics. An intranet is also available and updated daily with headline articles and updates to keep franchisees in the know.

Multiple times a year, corporate office team members, executives, and even members of the founding family pay visits to franchises around the country, congratulating them on their success, sitting down to answer questions, or get to know what’s on their mind. Communication is key!

CEO and original stickman, Brig Sorber (far left), and President Randy Shacka (far right, 1st row), visit the TWO MEN AND A TRUCK® location in Memphis, Tenn.

CEO and original stickman, Brig Sorber (far left), and President Randy Shacka (far right, 1st row), visit the TWO MEN AND A TRUCK® location in Memphis, Tenn.

A combination of creating an outlined company vision, being transparent with system information, rewarding and recognizing those that go above and beyond, and providing consistent educational opportunities are just a few things that will not only keep franchisees motivated but will ultimately drive success for your franchise system.

Like what you hear about the TWO MEN AND ATRUCK® system? Be sure and check out for franchise opportunities.