Written by Katie Peterson
In the TWO MEN AND A TRUCK® franchising system we’ve seen our fair share of success stories. Franchising with us is an opportunity for so many individuals to further their careers and create growth in their lives and the lives of people around them. That’s exactly what Nathan Berns and Matt Rose have accomplished in their short time being TWO MEN AND A TRUCK® multi-unit franchisees.
Matt and Nathan’s story started back in law school at the University of Iowa, College of Law, when they sat next to each other in the same property law class. After getting to know one another they quickly realized they had a lot in common. Both Matt and Nathan grew up in small towns in the Midwest, had farming backgrounds, and best of all, found themselves with more of a passion for business than law. Soon after their initial meeting, the two became roommates and ended up meeting their future wives around the same time, making the two inseparable.
“I think Nathan and I would have been good friends no matter what, but the fact that our wives are good friends and our kids are good friends really makes us more like family,” says Matt.
The decision to become franchisees together began with Nathan convincing Matt that owning a TWO MEN AND A TRUCK® franchise was a good investment.
“After he was persuaded, we spent a considerable amount of time investigating the best territories. We searched all over the country since Matt was willing to relocate anywhere. Eventually we decided on the east coast because Matt’s wife had contacts in the area,” recalls Nathan.
Matt remembers making the decision based on the business opportunity as well as the opportunity it presented for his family.
“We decided that Maryland offered a promising business opportunity and it was a great place for my family and I to put down roots. Maryland feels like home and I am enjoying watching our vision come together,” said Matt.
When the pair opened their first franchise together in Maryland November of 2014, it was a one office, five-truck operation. In less than two years, they have expanded to four franchises and 21 trucks. The Maryland franchises have experienced rapid growth while maintaining their 96% customer satisfaction rating; this is in addition to Berns’ Cedar Rapids location growing 300% since being purchased in 2012.
Matt and Nathan remain humble and can’t take all the credit for the executive success. In March 2016, Matt’s wife, Bekah, was added to the franchise agreement. Bekah, who also graduated from the University of Iowa, College of Law in 2010 where she and Matt met, is now a franchisee for all five of the Maryland franchises. With the central role Bekah has played in the business, Matt describes the addition as absolutely necessary to formally recognize her role in the business since its launch.
“Initially, the plan was for Bekah to help the business get off the ground by helping out where necessary, but that quickly changed as the business grew so rapidly. Bekah has been an integral part of our operation from the beginning and has always been a part of any business decisions we have made,” said Matt.
As Nathan and Matt reflect, they are happy to offer their advice regarding what has contributed to their success as franchisees and as business owners in general.
“Successful organizations understand people make mistakes. We know our people can’t truly maximize their potential if they are burdened by potential mistake retribution. Most people value positive encouragement above financial reward,” said Nathan. “Praise your employees, especially during the tough times. If you think hard enough, you can find something positive to say about most situations.”
Matt agrees that there are many strategies towards business success, most of which start on the ground with their employee satisfaction and work ethic.
“When employees see their peers advancing and excelling, it drives most of our employees to improve every day. Our managers are able to better motivate and relate to their employees since the managers were in those same spots not long ago. Additionally, we make a deliberate effort to understand our employees’ situations and be compassionate,” said Matt. “We want to ensure all of our employees feel valued and respected, by taking time to get to know them and learn about their aspirations. With a job this demanding, it is very easy to focus only on areas that need improvement, overlooking all of the positive achievements happening around you. Make it a priority to celebrate the small victories, for yourself, and your team.”
With Matt, Nathan, and Bekah in the front seat, the Maryland franchises have seen enormous growth and success in a short amount of time. Their dedication is exemplary of what franchisees are able to achieve in the TWO MEN AND A TRUCK® franchise system with hard work and a passion for the brand. We look forward to seeing the growth and success that is sure to come to Maryland in the future. Congratulations, Matt and Nathan, on being our featured franchisees!
TWO MEN AND A TRUCK® is the first and largest franchised moving company. Let us move your career forward. Consider investing in us and becoming a franchisee today! Visit franchise.twomenandatruck.com to learn more.