Why leaving your career and pursuing business ownership is worthwhile

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Nearly everyone knows the feeling of sitting at your cubicle, frustrated at both your lack of productivity and the reason behind it – you aren’t exactly thrilled with your job, or at least certain parts of it. As you sit there doing mindless work for someone else and spinning your tires in the mud, you begin to wonder what your purpose is, if you’ll ever make an impact, and if you’ll be sitting in this same spot every day for the rest of your working life. Continue reading

Building a rewarding business opportunity by franchising with TWO MEN AND A TRUCK®

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Written by Erik Sargent 

The world of franchising can be an incredibly rewarding experience for business owners, providing them the opportunity to buy into a proven system and work freely in the parameters of an already established brand. One of the top franchising destinations on the market today is in the moving industry, and one of the best moving company opportunities is with TWO MEN AND A TRUCK®. Continue reading

Franchising with TWO MEN AND A TRUCK®: Who we are, and what we’re all about

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TWO MEN AND A TRUCK® is the first and largest franchised moving company in the world, and we’ve been in business for more than 30 years. We aim to provide our customers the highest level of service when it comes to both local and long-distance moving. Here’s a closer look at why you should consider investing in a TWO MEN AND A TRUCK® franchise. Continue reading

Achieving franchise growth through efficient and measureable marketing

marketing goalAs a franchisee, how do you really know when you’ve reached success? Is it hitting your first-year goals? Finally reaching your ultimate revenue goal? From a marketing perspective, is it setting and measuring website leads, or, from the point-of-sale perspective, is it your lead-to-sale conversion rate? How do you really know when, and if, you’ve ever achieved ultimate franchise growth and success?

Within a franchise system, it’s the best of both worlds. Franchisees are able to run their businesses and, for the most part, decide on what tools they utilize in all aspects, from marketing, HR, finance, and beyond. And then they are able to converse with their peers within the system to find what works best for others and what doesn’t. It’s identifying the tools and tactics which mesh well together and those which continue to measure results, tweaking things along the way, if necessary.

In order to grow your business, ensure it isn’t stagnant but up-to-date with current marketing trends, set up a viable marketing plan heading into each new year. This plan should include measurable and detailed tactics such as the following:

Paid local search and Internet advertising

What’s your budget (monthly/annually) and corresponding goals specific to leads. What reports will you use to measure this and determine whether your goals were met or exceeded?

Social media

Determine what social media channels you’ll deploy. From there, add on how often you’ll post to these. For example, consider posting three times a week versus every day, and even go as far as creating these posts ahead of time so you’re ready to go. What goals can you measure for social? It could be an average number of shares per post, or fan increase. Regardless of these goals, it’s imperative to use available social platform reports to measure whether fans are engaging and if there are additional actions to implement which will improve engagement.

Paid advertising

Have you thought about what paid advertising you’d like to implement? This would include direct mail postcards, print, billboards, radio, TV, and print and online directories. What works in one marketing area might not work in another. This is where being in a franchise system comes in handy! Having the ability to talk to marketing peers and weigh the pros and cons and best practices of each tactic is incredibly valuable and allows you to do a bit of research before implementing a plan. As with other areas of marketing, if one form of advertising is not yielding vast results, shift that spend to another one that is!

Grassroots activities

These are essential efforts which marketers must employ; executed consistently will get the word out quickly about your business. Grassroots activities can include networking at professional organizations or associations, dropping off promotional materials at apartment complexes/senior communities/real estate offices, participating in community service projects, sponsoring events, etc. Set aside money in your budget to execute grassroots efforts monthly, and have fun with it!

Media relations

Begin thinking about public relations and how to get involved with media in your area. It’s best to gather contacts at all the large media outlets locally — TV, radio, newspapers, magazines, and newsletters – and research their websites to find the appropriate contacts you might reach out to for coverage of your business’ news. Once you have a solid list developed, it’s time to start planning what might be considered newsworthy in your business. A large amount of new hires from your community, a grand opening, revenue goals or growth after a certain number of years, a great story about an employee, think about what YOU would like to read and determine whether it would be worthy to share with the community. It’s also important to stay in tune with what’s happening around town. Read the local news, and become familiar with the reporters and what news stories are out there. Don’t forget, once you have a press release finished, upload to your website (perhaps a special news section) and be sure to promote via social media to get additional reads. The best thing you can do with a press release is promote, promote, promote!

Make marketing fun, engage in reports, and make changes when necessary to ensure marketing plans are working to their fullest potential!

For information on starting your own TWO MEN AND A TRUCK® franchise location and the performance information available to prospective owners, click here.

Marketing Support: We’re here for you, from start-up to success

marketingSo, you’re interested in buying a franchise business. Are you confident you have the financial, operational, and general business administration experience and knowledge to be successful but are unsure how to best market and advertise for success? Do high-tech marketing tactics – PPC, SEO, social media, online directories and review sites, email marketing – make your head swim? Don’t fret; you are not alone. At TWO MEN AND A TRUCK® we have an entire team of marketing experts dedicated to ensuring the successful marketing and advertising of your new location, as well as marketing best practices to help grow your business for years to come.

Our Home Office marketing team will assist you in all aspects of the marketing funnel from building an effective marketing plan to tracking your lead sources and conversion rates to monitoring website traffic trends. We’ll share with you the best practices of our more experienced and successful franchisees in areas ranging from effective grassroots marketing to identifying the best keywords which drive online traffic and ultimately sales.

An important initial step in your marketing success is creating a well-balanced marketing plan which includes tactics for generating awareness, driving leads, and creating a strong, positive local brand image. Our team will assist you by helping you tailor a marketing plan to your location based on your local demographics, special features of your geographic area, level of existing brand awareness of TWO MEN AND A TRUCK® in your area, and those marketing opportunities unique to your city or region. One major advantage of franchising with TWO MEN AND A TRUCK® is you will have corporate marketing support at your disposal to help guide your decisions and strategy while still having the freedom to make final decisions independently within specified guidelines.

TWO MEN AND A TRUCK® Home Office marketing team works with a public relations agency to position your location effectively in order to    leverage local news outlets, business organizations, and online forums. This is an important, and often overlooked, step in getting to know your local business community.

Grassroots marketing is of course crucial to the success of your business. Building solid relationships with local businesses and referral sources is a key component of successfully establishing your location within the community. We’ll share with you specific, proven best practices for inexpensive yet effective grassroots marketing. We’ll help you identify businesses to target, local business organizations to join, and potential referral sources to cultivate to quickly create a healthy network of local referrals for robust lead flow.

Awareness tactics are of utmost importance as well. We’ll help you select the best media, whether it’s TV, radio, direct mail, billboards, newspapers, or a combination of these tactics, to generate awareness based on your specific local market demographics and characteristics – and of course your budget!

Our experienced and knowledgeable lead generation team will educate and assist you in managing your online lead flow. We’ll assist in creating your local website, work with you to identify the best local search terms for your city or region, and ensure you are targeting the customers most likely to actually use your services. We’ll make sure you are getting great high-potential lead volume, as inexpensively and quickly as possible.

We even have charity and cause marketing programs created exclusively for TWO MEN AND A TRUCK®, such as Movers for Moms®, an annual event designed to collect items for women and their children living in shelters. TWO MEN AND A TRUCK® also has cause marketing programs designed to help homeless pets, assist military veterans, and ensure less-fortunate children and adults have plenty of food and warm clothing to wear during the winter months. All of these cause marketing programs help to create local and national awareness and build positive brand image for TWO MEN AND A TRUCK® – an important form of local marketing and advertising.

Additional Home Office services provided from the national advertising fund are graphic design services, crisis communication assistance in the event of a disaster or other emergency, PR help in the event of a news-worthy local story or event, and social media support for help in creating engaging and effective Facebook posts. Marketing training is ongoing as well: Home Office hosts marketing training at Home Office at least six times per year, Marketing Roadshows travel to various regions throughout the year to make training more accessible to all regions of the country, and team members perform franchise visits throughout the year. Additionally, online marketing support is available 24/7 via our intranet. The marketing team is also available five days a week, from 8 a.m. to 5 p.m. EST, to immediately assist via email or phone with any questions you may have.

Want to learn more about becoming a TWO MEN AND A TRUCK® franchise owner? Click here for more information.