Illinois franchisee’s motivation and commitment to the brand helped him reach his dream of business ownership

People who tend to find the greatest success in life are the ones who don’t shy away from new challenges, responsibilities, or opportunities, regardless of what they might be.

For new TWO MEN AND A TRUCK Franchisee Jake Whitt, he fits this description perfectly – in fact, he’s made it a personal point to never say to no to new responsibility since he started with the TWO MEN AND A TRUCK brand more than a decade ago. This started right from the beginning, as Whitt found himself at a crossroads and needing something new professionally.

“Prior to starting at TWO MEN AND A TRUCK, I was a member of The Business Professionals of America all throughout high school, and this helped lead me to a management position at a retail store soon after,” Whitt said. “During the recession in 2008, this store went out of business, and I was forced to find a new occupation. Work was tough to come by at this time, but I was able to find an opening at the new TWO MEN AND A TRUCK location which was opening in Elmhurst, Illinois in November of 2009. Soon after, I was making my first moves in February of 2010.”

The rest, as they say, was history. Working under former TWO MEN AND A TRUCK Franchisee Paul Brown, Whitt continued taking on new responsibilities and working his way up through the ranks at all of Brown’s franchises before finding himself in a management role.

After nearly 12 years of hard work, dedication, and helping move these franchises forward, Whitt reached his professional dream when Brown sold him the Wheaton, Orland Park, and Chicago Midway, Illinois franchises recently.

“I felt I have been given great opportunities throughout my career with TWO MEN AND A TRUCK, and I’m not one to say no to more responsibility,” Whitt said. “I was lucky enough to have a great mentor in my predecessor Paul [Brown]. He molded me into the businessman I am today, and I intend to use what I’ve learned from him and others within the system to continue the growth at the franchise I now own. It’s relationships like that – plus other relationships I’ve made throughout the brand – that made this such an exciting opportunity.”

These relationships and mentorships have also gone a long way in helping Whitt prepare both personally and professionally for this major transition, something he greatly appreciates.

“I feel that Paul did a phenomenal job of preparing me for these transfers from management to owner,” Whitt said. “One thing I’ve learned is that I need to be comfortable in knowing no process is ever complete in this business because things are always changing. I’ve learned the importance of asking questions to my staff members, and I’ve learned the importance of encouraging change within our staff. You must be open for new ideas, but firm in policy.”

While business ownership will be new for Whitt personally, he will be taking over franchises with an already established reputation and customer base.

There are many goals Whitt is interested in completing now that he’s taken over – everything from culture to sales and career growth for employees – but one main objective will always be top of mind for Whitt.

“Total growth,” Whitt said. “By that, I mean molding a team which can handle growth on every front. That’s always the main goal.”

It’s an exciting time for Whitt as he begins this new journey, and he’s ready to dive in headfirst.. It may not been on his radar in November of 2009 when he first heard of the job opening he would end up taking, but the hard work and dedication he has put in since then has rewarded him in a big way.

“Throughout my growth within the company over the last 12 years, I have constantly been able to speak with other franchise managers and franchisees to assist with my own personal growth,” Whitt said. “TWO MEN AND A TRUCK has been incredibly inclusive to all employees at all stages of their careers, me included. I would tell anyone who is interested in opening their own franchise that it can be a very fruitful investment for you, both personally and financially.”

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook, and for career opportunities, click here.

TWO MEN AND A TRUCK embraces Hulu to reach new customers and help franchisees strengthen the brand across local markets

TWO MEN AND A TRUCK franchisee on the phone

As the media landscape continues to evolve, consumer behavior follows close behind. With more consumers ditching traditional cable or satellite TV subscriptions and consuming content through their connected TV (CTV )— usually on one of the many over-the-top (OTT) services such as Hulu — brands are shifting even more ad dollars to these emerging channels. For context, the number of CTV users in the U.S. reached 203 million in 2020.

These trends are why TWO MEN AND A TRUCK® began using Hulu Ad Manager in 2020 to create impactful, local streaming TV campaigns. We’re able to leverage Hulu’s 39 million subscribers and their robust targeting options to put our brand in front of the right consumers.

“At the corporate level, we have initiatives to help local franchises understand options for spending their local marketing budget. Up until now, the spend has been focused on social media, search and display, and network and cable television,” said Bill Barrett, a franchise marketing specialist for the TWO MEN AND A TRUCK corporate team. “While we provide useful information to the franchises, it’s up to them to manage their local marketing spend. One of our challenges, specifically with TV buys, has been the inability to help them if they get stuck, since we lack insight into the campaigns they are individually managing. One of the appealing benefits about Hulu Ad Manager is the ease with which we can buy and manage Streaming TV ads on the franchisees’ behalf.”

The TWO MEN AND A TRUCK campaigns use a blend of demographics, life events, behaviors, interests, and ownership status. Using Hulu’s first-party data and targeting, we’re confident our ads will show to users who fit our ideal customer profile. Franchisees are starting to share similar confidence as more begin to add Hulu to their media mix.

In-depth targeting capabilities are not as readily available in cable and network TV campaigns. These extra layers allow for more control over our campaigns than ever before.

It’s imperative to the growth of our brand that we leverage emerging advertising and marketing technology that provides tangible benefits and value to our franchisees. We are thrilled to add Hulu advertising to our ever-growing list of marketing tools — as we’re confident it will be an integral part of our continued marketing success.

You can read more about how we use Hulu to propel our brand forward in this conversation with the Hulu team.

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK delivers continuous support and communication for franchisees during difficult times

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Our brand’s success isn’t much without the success and growth of our franchisees and the locations they run. This is why it’s so important to us as the franchisor to provide ongoing support and communication – especially during difficult times.

Perhaps nothing has qualified more as “difficult” in recent memory like when the pandemic hit  and it required us to develop a quick strategy and communication plan to ensure our franchisees were up to date on everything happening not only with our business, but the rest of the business world. From adapting and tweaking services to fit safety needs to the introduction of new service options for customers, franchisees needed to get updates in real time to keep their businesses running smoothly and safely.

Daily email updates and videos from our TWO MEN AND A TRUCK executive team to the franchises became the norm, and we ramped up our support efforts to ensure an open line of communication was available for franchisees once moving was deemed an essential business.

We spoke to a few franchisees about the support they received during the pandemic – see what they had to say about how TWO MEN AND A TRUCK supports franchisees!

Pedro Gallegos – Franchisee – San Diego, California

Holly Stewart – Multi-unit Franchisee – Georgia

TWO MEN AND A TRUCK® is the first and largest franchised moving company in the United States. Let us help move you forward! For more helpful tips and information on moving services subscribe to our blog and like us on Facebook.

TWO MEN AND A TRUCK provides extensive support and communication to franchisees throughout COVID-19 pandemic

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COVID-19 has affected all of us in one way or another and it has especially changed the way the world of business operates.

Through it all, TWO MEN AND A TRUCK® has continued to push forward after the government deemed moving an essential business, and our franchisees have worked hard to make sure their teams are not just ready to move, they’re ready to move safely.

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TWO MEN AND A TRUCK franchisees create a diverse network with varying business backgrounds

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Part of what makes the TWO MEN AND A TRUCK franchising model and franchisee network so successful is the diverse business backgrounds that many of our franchisees bring to table.

We have business professionals from all walks of life, from those who have worked their way up from mover to franchisee, to those who were experienced business owners elsewhere but wanted to join our family of moving franchises. It helps to create a strong system of support for new and existing franchisees, as there is always someone to rely on for any questions or help they might need. Continue reading